Digital Marketing Executive - Dhaka

• Plan, Launch, and Optimize Paid Campaigns: Lead efforts on Google Ads, LinkedIn and Meta. Ensure alignment with B2B goals for AI and web services.
• Budget Pacing and Efficiency: Manage campaign budgets, ensuring spend efficiency and optimal performance.
• A/B Testing: Design and execute tests for ads, landing pages, and funnels to maximize conversions and engagement.

• Keyword Research: Conduct in-depth keyword research to inform SEO strategies and content creation.
• On-Page and Technical SEO: Collaborate with developers to optimize website structure, schema markup, and technical SEO.
• Link Building: Develop strategies for acquiring high-quality backlinks to enhance domain authority.
• SEO Performance: Monitor and track SEO KPIs, using insights to guide ongoing optimization efforts.

• Build and Optimize Landing Pages: Design, test, and improve landing pages and funnels to ensure high conversion rates (CVR).
• A/B Testing: Continuously run A/B tests on landing pages and funnels to optimize the user journey.

• Community Management & Growth: Engage with followers and build online communities, ensuring growth and brand presence on key social media platforms.

• GA4, GTM, and Search Console Setup: Set up tracking for all campaigns across paid, SEO, and social channels using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console.
• Build Dashboards and Reports: Create comprehensive performance dashboards to provide insights and track KPIs.

• Lead Generation and Retention: Oversee email campaigns focused on lead generation and customer retention. Design automated workflows for nurturing leads.

• Sales and Product Alignment: Work closely with Sales and Product teams to align messaging, offers, and targeting with the company’s Ideal Customer Profile (ICP).
• Campaign Strategy: Ensure campaigns align with business objectives and resonate with target customers.

Qualifications

• Experience: 2–3 years of experience in digital marketing with a proven track record of success in paid media, SEO, and social media management.
• SEO Success: Demonstrated ability to drive organic search growth and improve website rankings.
• Analytics Skills: Strong ability to turn data into actionable insights and decisions. Proficient in using analytics tools such as GA4, GTM, and Search Console.
• Communication: Excellent written and verbal communication skills. Ability to craft compelling marketing messages and collaborate effectively with teams.
• Teamwork: Strong interpersonal skills and the ability to coordinate well across different functions (Sales, Product, Content, etc.).
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field is preferred.

Work Style & Environment

• Office-based Role: The position requires working from the office, collaborating in real-time with the team.
• US Shift Coordination: Flexible work schedule in line with US-based hours, allowing for cross-functional team coordination across different time zones.
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Key Takeaways for the Role

• Comprehensive Role: Focuses on Paid Media, SEO, Email Marketing, and Analytics with a strategic approach.
• B2B Marketing Focus: The campaigns align with B2B goals, particularly for AI solutions and web services.
• Cross-functional Collaboration: The role requires working closely with various teams, particularly Sales and Product, to align messaging and campaigns.