- Location
- South Africa · published
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, and tech companies across SaaS, eCommerce, and FinTech. Unlike traditional outsourcing, you’ll be placed directly with a client as a valued, long-term member of their team.
Job Summary
We are looking for a results-driven Google Ads Manager with at least 2 years of hands-on experience managing and optimizing paid search campaigns.
In this role, you'll be responsible for developing, executing, and optimizing Google Ads campaigns to drive measurable business results. You'll work closely with marketing teams to maximize return on ad spend (ROAS), improve conversion rates, and scale campaign performance.
The ideal candidate is analytical, detail-oriented, and comfortable managing advertising budgets while making data-driven decisions. Previous experience working in a digital marketing or performance marketing agency is a strong advantage.
Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube, as applicable.
- Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
- Monitor and optimize campaign performance, focusing on ROAS, CPA, CPC, CTR, and conversion rates.
- Manage advertising budgets effectively to maximize campaign profitability.
- Write and test compelling ad copy to improve click-through and conversion rates.
- Implement and troubleshoot conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.
- Conduct A/B testing across ad creatives, landing pages, bidding strategies, and targeting.
- Prepare performance reports with actionable insights and recommendations.
- Collaborate with internal teams and stakeholders to align paid advertising strategies with business objectives.
- Stay up to date with Google Ads platform updates, industry trends, and best practices.