Marketing Specialist

Filinvest Resort: Timberland Highlands Resort

The Marketing Specialist supports the planning and execution of marketing initiatives for Timberland Highlands Resort to strengthen brand awareness, drive room, dining, events, and leisure business, and enhance guest engagement. The role works closely with internal departments, external partners, and creative suppliers to deliver effective campaigns, content, promotions, and marketing materials aligned with the resort's brand and business objectives.

Key Responsibilities

• Marketing Campaigns - Assist in planning and executing marketing campaigns and promotions that support the resort's rooms, dining, events, and leisure offerings.
• Content and Social Media - Create and coordinate engaging content for social media and other digital platforms to increase awareness, engagement, and bookings.
• Brand Management - Ensure that marketing materials, communications, and campaigns are consistent with Timberland Highlands Resort's brand identity and standards.
• Promotions and Collaterals - Develop and coordinate marketing materials, promotional campaigns, and other collaterals needed by the resort's different business units.
• Partnerships and Events - Support partnerships, media activities, community initiatives, and events that increase the resort's visibility and market reach.
• Digital Marketing Support - Monitor digital marketing activities and assist in optimizing campaigns based on engagement, reach, and other relevant performance metrics.
• Market and Competitor Research - Monitor market trends, competitor activities, and customer preferences to identify opportunities for new campaigns and promotions.
• Cross-functional Collaboration - Work closely with Sales, Food & Beverage, Rooms, Events, and other departments to ensure marketing initiatives support their operational and revenue objectives.
• Marketing Performance - Prepare reports and monitor the effectiveness of campaigns and initiatives, providing insights and recommendations for improvement.

Job Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2–3 years of Marketing experience, preferably in hospitality, tourism, lifestyle, or retail.
  
• Experience in digital marketing, social media, content creation, and campaign execution.
  
• Strong communication and interpersonal skills.
  
• Creative, resourceful, and organized with good project management skills.
  
• Knowledge of social media trends and basic marketing analytics.
  
• Proficient in Microsoft Office/Google Workspace; Canva skills are an advantage.
  
• Able to work well with different departments, suppliers, agencies, and partners.
  
• Willing to work onsite at Timberland Highlands Resort, San Mateo, Rizal, including events outside regular working hours when needed.