Director of Marketing

Overview

University Radiology is the largest privately-owned provider of subspecialty radiology and teleradiology services in NJ.  We are comprised of more than 200 Board Certified radiologists with advanced U.S.-based training and expertise in all modalities and subspecialty areas. In operation for more than 60 years, University Radiology staffs, manages and provides preliminary and final subspecialty interpretations and consultative support for hospitals, imaging centers and other medical facilities, and serves as the academic radiology faculty at Rutgers Robert Wood Johnson Medical School. Our physicians interpret over 2.1 million radiology procedures per year.

Responsibilities

University Radiology is looking for a strategic marketing leader to guide how our organization grows, competes, and connects with the physicians and patients we serve. As Director of Marketing & Communications, you’ll develop and execute an integrated strategy spanning brand, digital, communications, and growth, with a clear focus on increasing physician referrals, strengthening provider relationships, and differentiating us in a competitive outpatient imaging market. You’ll serve as a trusted advisor to executive leadership, translating market trends, competitive intelligence, and referral data into decisions that move the business forward. This is a true business-development role, where marketing is measured by results.

 

Drive Growth and Referrals

• Develop and execute marketing and communications strategy aligned with our strategic plan, growth objectives, and financial goals
• Build strategies to increase and retain physician referrals across modalities, locations, specialties, and service lines
• Analyze referral patterns, market share, and referral leakage to uncover opportunities
• Partner with physician leadership, operations, and business development on targeted outreach to high-value, declining, emerging, and prospective referring practices
• Support new locations, acquisitions, affiliations, service lines, modalities, and technology investments with launch and growth strategies

Lead Brand and Communications

• Own and protect our brand identity, reputation, messaging, and market positioning
• Ensure consistent standards across locations, digital platforms, marketing materials, and physician and patient communications
• Craft messaging for organizational announcements, new services, technology investments, physician recruitment, partnerships, and leadership communications

Own Our Digital Presence

• Lead a comprehensive digital strategy integrated with broader business objectives
• Oversee website, SEO, SEM, digital advertising, email marketing, social media, and online reputation
• Improve engagement and conversion among referring physicians, patients, and prospective employees
• Identify and apply AI and emerging technologies to improve content development, segmentation, personalization, analytics, campaign optimization, and workflow efficiency

Deliver Insight and Accountability

• Establish measurable objectives, KPIs, and ROI metrics for all marketing activity, including field marketing
• Provide executive leadership with market intelligence, competitive analysis, and actionable recommendations
• Partner with finance, operations, and IT to integrate marketing data with organizational performance metrics
• Build executive-level dashboards and reports that clearly communicate results, challenges, and opportunities
• Develop and manage the annual marketing and communications budget

Lead People and Partners

• Lead, mentor, and motivate the marketing and field sales teams, setting clear priorities, expectations, and development opportunities
• Manage external agencies, vendors, and consultants
• Collaborate closely with executive leadership, physician leadership, operations, finance, IT, HR, and recruiting
• Continuously improve marketing processes, technology, and productivity

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field; advanced degree preferred.
• 10+ years of progressive marketing, communications, healthcare marketing, business development, or related experience, with demonstrated leadership responsibility.
• Experience developing and executing strategic marketing programs within a complex healthcare, medical, or multi-location organization preferred.
• Strong understanding of physician referral dynamics, healthcare marketing, competitive positioning, and business development.
• Demonstrated expertise in digital marketing, social media, SEO/SEM, content strategy, analytics, and integrated marketing campaigns.
• Demonstrated ability to build strong relationships with physicians, executives, employees, vendors, and external partners.
• Strong leadership, team-development, project-management, and organizational skills.
• Ability to manage multiple complex priorities in a fast-paced, highly collaborative environment.
• Demonstrated financial acumen and experience managing budgets and measuring return on investment.
• Must be approachable, collaborative, innovative, and solutions-oriented.

Benefits

University Radiology offers a comprehensive benefits program including medical, dental and life insurance, 401k/pension, and profit-sharing plans, generous paid time off policy and more.

 

 

Pay Range:

From $140,000/yr

 

Join our growing team!

 

University Radiology  is an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.