Campaign Marketing Manager

Role: Campaign Marketing Manager (12 Month FTC)

Location: London, United Kingdom (3 days a week from Client Canary Wharf offices)

Our client has a hybrid working experience that blends the positives of working alongside colleagues at onsite locations, together with working from home. That means you’ll work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of three days a week.  For this role, you could work in any of the offices, including Canary Wharf, Northampton, Glasgow or Cardiff.  

About the role:
We're looking for an experienced Campaign Marketing Manager to join our client team on a 12-month fixed-term contract, working directly within their B2C Performance team across a range of multi-channel campaigns and projects.

You'll hit the ground running in a fast-paced, deadline-driven environment — leading and delivering multi-variant marketing comms across paid and owned digital channels. From mining customer and performance insights to delivering final assets and reviewing results, you'll own the process end to end.

You're a highly collaborative self-starter, skilled at juggling multiple projects and managing senior stakeholders in regulated environments. Experience across paid and owned channels — including video, display, social, email, and OOH — is essential. A background in Financial Services is a plus; experience in telecoms, utilities, or similarly regulated industries is equally welcome.

What you will be doing: 

• Creating and producing brilliantly effective campaigns that differentiate Barclays from their competitors, through superior targeting, communication strategy, tech innovation & creative quality

• Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks

• Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition

• Keeping campaigns on time and to plan, regardless of the curved balls that you might experience along the way

• Working collaboratively with business stakeholders to develop clear roadmaps and testing designs

• Managing relationships with Barclays UK Digital, Product & Marketing teams, as well as various external agency partners

• Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution

• Reporting on campaign performance and testing outcomes

• Being genuinely collaborative, inside and outside the team, to help make the Performance Marketing team a great place to work

• Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue, keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift

• Raising any issues in a timely and rational manner, ensuring the highest standards of control & governance

• Being a self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction

• Sharing experience from a customer-driven organisation with a customer first mindset

• Taking ownership for managing risk and strengthening controls in relation to the work you do

• Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised

What you need to be great in this role: 

• Being confident, smart, enthusiastic and proactive with great comms skills, both written and verbal

• Being a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns

• Having strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment, with the ability to work across multiple projects at any given time

• Demonstrating extensive Digital Marketing experience – particularly across paid media channels and an understanding of best practice of using these channels individually and as a broader media strategy

• Understanding digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance

• Having the ability to hit objectives and deadlines, plan well and deliver to that plan

• Showing the resilience to face into challenge and change, looking for feedback and insight from everything around them

• Demonstrating a track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact

• Having the ability to uncover meaningful customer, market and performance insights, and translate them into effective marketing strategies and campaigns that drive measurable outcomes

• Embodying the values of Respect, Integrity, Service, Excellence and Stewardship

Req ID: 18560

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