Strategic Marketing & Chapter Lead

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Strategic Marketing & Chapter Lead

Almere, Netherlands

At Roche Diagnostics, we are transforming healthcare by bridging the gap between innovative diagnostic solutions and commercial adoption. As our Strategic Marketing & Chapter Lead, you will hold a pivotal, dual-impact role: driving the long-term commercial strategy for our healthcare transformation platform while nurturing and coaching a high-performing team of marketing experts.

In this leadership position, you will shape the market presence of our diagnostics portfolio in the Netherlands. You will balance strategic business development, ensuring our innovations successfully navigate complex tenders and reach the right healthcare professionals, with proactive chapter leadership. As a mentor and coach, you will foster a culture of marketing craftsmanship, data-driven experimentation, and enterprise thinking. If you are passionate about commercial strategy and leading people to transform the Dutch healthcare ecosystem, this is your chance to make a lasting impact.

We have two positions open across the following networks:

• Core Lab & Near Patient Care

• Molecular Lab & Pathology Lab

You may apply for one or both networks.

What you will do

As a strategic business partner and people leader, your outcomes will directly drive market success and team capability. You will:

• Drive Marketing Strategy: Connect global priorities with the Dutch market to build a seamless, integrated marketing roadmap that drives long-term business growth and clear value creation.

• Nurture Marketing Craftsmanship: Act as a senior marketing sparring partner for your chapter, developing the strategic, digital, and soft skills of your team members.

• Lead Cross-Functional Alignment: Act as the central point of contact for portfolio prioritization, navigating competing interests within and between Networks and portfolio overarching initiatives to optimize resources.

• Empower Through Agile Leadership: Promote a collaborative culture as a Visionary, Architect, Catalyst, and Coach, ensuring an empowered mindset thrives away from traditional hierarchy.

• Synchronize Market Launch & Excellence: Partner closely with Sales and Network leaders to align customer segmentation, product launches, pricing strategies, and competitive tender responses.

• Manage Performance & Growth: Provide consistent individual coaching and manage team development through frequent feedback loops, continuous capability building, and alignment with the Network (business) Leads.

What  you will bring

You are a proactive and collaborative leader who thrives on breaking down silos and navigating complex commercial environments. You combine an enterprise mindset with the business acumen to turn market insights into high-impact launch plans, balancing short-term results with long-term commercial sustainability. As a coach, you are dedicated to professional growth, both your own and your team's, and you foster a safe environment for new ideas.

You will also bring:

• Commercial Track Record: 8 to 10 years of experience in a complex commercial environment, including at least 5 years focused on strategic marketing, ideally within MedTech, Diagnostics, or Life Sciences.

• Leadership & Mentorship: Proven experience in coaching high-performing, professional teams and managing diverse internal and external stakeholders.

• Financial & Tender Acumen: Demonstrated proficiency in pricing strategies, tender management, and managing commercial budgets with a strong focus on ROI.

• Professional & Educational Background: A Master’s degree in Business, Marketing, or a related field. A professional marketing qualification, such as NIMA C or an MBA, is highly preferred.

• Market Knowledge: A solid understanding of the Dutch healthcare ecosystem, compliance regulations, and commercial stakeholder dynamics in the Netherlands.

• Communication Skills: Exceptional communication skills with professional fluency in English, while Dutch language proficiency is highly preferred for local market engagement.

Why Roche?

For over 125 years, Roche has been working towards a healthier future with one clear goal: "Doing now what patients need next". We believe that the greatest medical challenges can only be solved through intensive collaboration with healthcare professionals and patients.

Our impact goes beyond healthcare, we also take full responsibility for our planet. For instance, since 2025, all our locations have run on 100% sustainable electricity, a major milestone in our ambition to be fully climate neutral, net zero, by 2045. At Roche, you are not just working on the healthcare of tomorrow, but also on a healthy, sustainable world.

This is what you get from us

• An organization where your expertise is valued, and you can make autonomous decisions within an agile environment.

• A workplace where fun, professional growth, and social impact come together.

• The chance to work with products that are fundamentally transforming quality of life

• Abundant opportunities for personal and professional development, we invest in your unique path.

• Diversity and inclusion are at our heart, we invite you to be your authentic self.

• Excellent benefits including a half 13th month, performance-based bonus, lease car, 30.5 days of holiday, and participation in our stock programme.

Ready to make an impact?

Are you excited about this role and do you recognize yourself in this profile? If you have any questions, please contact Hiring Manager Syanni Kristallijn or Talent Acquisition Partner, Matthijs van Heusden, at +31 6 41607509 or [email protected].

Alternatively, you can apply directly via the "Apply Now" button.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.