How you'll help us achieve it

Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset and a passion for developing and executing marketing campaigns? If so, we want to hear from you!

We’re hiring a Marketing Manager to oversee Above-the-Line (ATL) and Below-the-Line (BTL) activities, coordinate our marketing strategies and campaigns, and ensure they align with our overall business objectives and goals. You will play a key role in driving user growth and engagement through effective ATL and BTL marketing tactics.

In this role, you'll:

• Develop and implement ATL and BTL marketing strategies that align with Wave's growth objectives.
• Plan, execute, and oversee all ATL activities (TV, radio, and print), and all BTL activities (events, promotions, and on-ground activations).
• Collaborate with cross-functional teams and stakeholders across the company to deliver impactful marketing campaigns that drive user acquisition and brand awareness.
• Manage relationships with external agencies and partners to ensure the successful execution of marketing activities.
• Monitor and analyze the performance of marketing campaigns, using data to make informed decisions and optimize strategies.
• Provide regular reports on the effectiveness of ATL and BTL activities, including insights and recommendations for improvement.
• Manage, build, and mentor a high-performing team to execute on key initiatives and achieve business goals. 

Key details

• The position is based in Niamey.
• You must have work authorization in Niger.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula. We run performance reviews twice a year and award bonuses to strong performers who have been with the company for more than 6 months.
• We offer generous health insurance for yourself and your dependents.
• We support working parents - we offer parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.
• We help you live your fullest life now! We subsidize gym memberships and fitness classes. 
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Bachelor's or master's degree in business, marketing, communications, or a related field.
• 6+ years of relevant work experience in marketing.  
• An all-rounded KPI-driven marketer having managed ATL and BTL campaigns and brand building events with proven commercial results. 
• Excellent project management skills, able to orchestrate different workstreams within sizeable complex campaigns under tight deadlines. 
• Good analytical skills and ability to distill insights and make data-driven decisions.
• Strong collaboration and interpersonal skills with a proven ability to work effectively across the company. 
• Experience working with external agencies on both online and offline campaigns.
• Strong people leadership skills accompanied by an engaging personality that can inspire, mentor, and develop a young team.
• Excellent communication and presentation skills.
• Fluent in French, English, and one of the local languages.

You might be a good fit if you

• Are detail-oriented and highly organized.
• Have experience working in a marketing agency, telecom, payment service provider, FMCG, or financial institution.
• Have a curious and creative mind. 
• Are passionate about marketing trends, consumer behavior, and brands. 
• Are able to work independently and as part of a team, with a proactive and results-oriented mindset.
• Are adaptable and able to thrive in a fast-paced, dynamic environment.