Analytics Senior Executive, GOC

 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary:                                

• Senior Associates, Business Intelligence, are excellent problem solvers and play a critical role working alongside their analytics and media peers. In this role, you will help to improve marketing efficiency and support all data management, QA, and reporting deliverables.
• You will serve as a core partner to local Business Intelligence teams, supporting all ongoing reporting, dashboard, and data quality needs.

Responsibilities

• Dashboard delivery & maintenance: support implementation, ongoing updates, enhancements, and issue resolution for paid media performance dashboards; ensure accuracy, functionality, and responsiveness to feedback.
• Reporting & visualization: populate reporting and data deliverables (eg weekly/monthly/quarterly/wrap) and clear, accurate visualizations (Power BI/Tableau/Looker); ensure outputs meet quality and timeliness expectations.
• Data extraction & hygiene: extract data from multiple media platforms; perform hygiene and QC
• Data QA: perform rigorous daily/weekly QA to identify, investigate, and resolve discrepancies; ensure integrity across all reporting deliverables. 
• Data Governance: ensure all data governance and taxonomy requirements are adhered to.
• Data integrations & troubleshooting: support new data source onboarding (parsing, benchmarks, mapping); perform troubleshooting and root-cause analysis; coordinate fixes with BI/Data Ops. 
• Partner data collection: assist with intake and QA of partner-provided performance data.
• Documentation: maintain current documentation for data processes, logic, and workflows to enable consistency and knowledge sharing.
• Team support: support project timelines and deliverable schedules; communicate progress, risks, and dependencies; participate in team calls as needed.
• Continuous improvement: research platform capabilities and industry trends; propose ways to improve data quality, efficiency, and feasibility of new reporting asks.

Desired Skills and Experience

• Experience: 2+ years in analytics/BI working with large datasets; paid media performance/delivery data preferred (2–4 years relevant media experience acceptable).
• BI & visualization: hands-on Power BI experience; Tableau/Looker helpful; strong ability to present data clearly and accurately.
• Analytics foundations: strong quantitative and problem-solving skills; statistics/modeling background a plus.
• Media & platforms: digital media experience preferred, including Google Campaign Manager (ad serving), major digital/social platforms, and web analytics (Google Analytics and/or Adobe Analytics).
• Technical skills: advanced Excel (pivots, lookups, charts); SQL/Python/R a plus; tag management and application coding experience are additional pluses.
• Media fluency: understanding of common media metrics and buying models (e.g., CPV, VCR, GRP) and how they connect to business outcomes.

• Ways of working:able to run day-to-day workstreams on large analytical projects with limited guidance; strong communication, especially in offshore/onshore collaboration.  Minimum of 3 hour overlap with NY in the morning (EST or CST time zones) required, up to 6 hour overlap desired.  Experience working with onshore (US) teams preferred.
• Communication skills: excellent written and verbal communication skills, especially as it pertains to working as part of an offshore team.

 

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian and Mexican territory. Only candidates residing in these countries with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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