Hiring.Camp

Sr Trade Marketing Coordinator

Bf

·

Jun 8, 2026

Location
Mexico-Guadalajara
Type
Full-time
Department
Marketing
Experience
3+ years
Source
Workday

Description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.

Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.

What You Can Expect

  • Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
  • Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
  • Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
  • Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
  • Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.


 

What You Bring to the Table

  • Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.
  • Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
  • Proven experience in budget planning and administration.
  • Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
  • Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
  • Excellent oral and written communication skills in both English and Spanish.

What Makes You Unique

  • You must be organized, know how to prioritize your activities, be an expert in database management and  objection handling.
  • Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
  • Create and do different things that generate acceleration in business development
     

#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1

Skills

ExcelWorkdayProject Management

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