Product Specialist

Entity:

Customers & Products

Job Family Group:

Business Support Group

Job Description:

Key Accountabilities：

• Develop yearly product communication plans, assist in formulating promotion strategies and execute specific promotion activities (e.g. social media operations, offline events, advertising) to ensure the successful launch and exposure of the products and solutions.
• Develop and update product related marketing assets. (Product catalogue, leaflet etc.,)
• Develop and publish promotion contents for products internally and externally on matched channels.
• Track the effectiveness of the promotion, analyze data (e.g., exposure, conversation rate) and optimize the promotion plan accordingly. Ensure the promotion materials comply with brand standards.
• Collect industry brand trends and competitors’ promotion strategies to provide references for adjusting communication strategy.

Job Holder Requirements：

• University degree or above in Marketing or related discipline
• 2-5 years of experience in Marketing:
• Working experience in a matrix organization
• Industrial lubricants or chemicals experience are desirable but not essential
• Market communication and activation experiences preferred.
• Innovative thinking
• Strong interpersonal and communication skills
• Evidence of effective networking and relationship building skills both internally and externally
• Strong change management skills

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is not available for remote working

Skills:

Agility core practices, Analytical Thinking, Business process improvement, Commercial Acumen, Communication, Conflict Management, Creativity and Innovation, Customer centric thinking, Customer enquiries, Customer experience, Customer Service, Customer-Support, Customer Value Proposition, Digital Fluency, Resilience, Self-Awareness, Sustainability awareness and action, Understanding Emotions, Workload Prioritization

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.