Director of Growth Marketing and CRO

About Northpeak

Northpeak is a growth marketing agency that specializes in conversion rate optimization across the entire customer journey, including paid and organic. Our work is grounded in research & data and amplified through thoughtful copy & design. We’re hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher.

• We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow
• We’re looking for people that are fun to work with and want to build something they’re proud to share with the world.
• We work with clients across industries in B2B and B2C, including SaaS and eCommerce companies

About the Role

As the Director of Growth Marketing and CRO at Northpeak, you will be responsible for overseeing growth and increased visibility for at least 5 clients. You will work with our team to prioritize high-impact growth experiments and improvements to quickly drive ROI and key learnings. As a leader of the company you will also manage and support the specialists on our team.

Here’s what you’ll be doing:

• Build Growth and CRO roadmaps for clients
• Assess qualitative and quantitative data to make informed decisions about marketing campaigns
• Design and run marketing experiments including campaigns on Google, Facebook, and other channels
• Help clients grow with Facebook, Instagram, PPC, SEO, Content, and Email tactics and strategies
• You’ll analyze performance data and provide appropriate action plans based on data driven conclusions.
• Define our measures of success and track core KPIs
• You'll be responsible for weekly reporting, bi-weekly calls, quarterly business reviews and clear communication with your team members
• You'll be the main point of contact for clients and in charge of all communication
• Make sure project expectations, deadlines, execution are up to standard and on track (i.e. what are the deliverables, why are we doing them, when and in what order, quality assurance)
• Ensure all parties (internal and external) are communicating properly and are aligned (bridging the gap between client expectation and team’s work progress - emails, messages, meetings and project management tasks)
• Support creative, strategy and tactics - help your clients and team members figure out solutions, give insightful feedback, come up with or drive strategy/tactics when needed
• Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving their goals

Here’s what your first 6 months might look like...

Month 1

• Shadow existing clients to learn more about Northpeak’s process and get up to speed with key stakeholders, team, and workflow (what has been promised, where are we at, who is responsible for what, what is the general workflow)
• Ideally we're looking for someone who can hit the ground running

Month 2

• Run the workload completely for at least one client

Month 3

• Manage at least two clients
• Execute and optimize campaigns on a regular basis
• Meet weekly with channel experts to develop specific strategies for each of your clients

Month 6

• Manage at least five clients of your own
• Make process improvements to client onboarding flow
• Manage execution and results for each of your clients
• Execute and optimize campaigns on a regular basis
• Meet weekly with channel experts to develop specific strategies for each of your clients

Requirements:

• You have 3+ years of actual experience leading growth and marketing efforts across paid and organic
• Proven background and experience in conversion rate optimization and SEO
• Design and development background is a bonus
• You have an inclusive, hands-on client management style with experience clearly communicating marketing strategy
• You have a learning mindset
• You are committed to getting better every day
• You have a bias toward action and are both efficient and adaptable
• You are a driver, focused on making an impact on the organization and clients every day
• You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.

Why Should You Join The Northpeak Team?

• Join at the ground level of an growing company making an impact in the digital space
• Competitive pay and opportunity for equity
• Flexible schedule
• Work directly with the founder
• Opportunity to be an early employee and help shape our vision (including building our own product(s) and investing in others)
• Career education opportunities
• We’ll support your professional growth by exposing you to areas of the business you want to explore
• Fully remote team that knows what it means to develop and support remote talent
• Work with exciting and mission-driven B2B, ecommerce, and SaaS companies

If this sounds like you, please get in touch!