- Workplace
- Onsite
- Department
- IT
- Experience
- 6+ years
- Source
- Trakstar
Description
Job Title: Brand Storyteller (Copywriter)
Location: Bangalore
Company: Allen Career Institute
Department: Marketing
Work Mode: On-site (6 days/week)
Experience: 3 years minimum
Designation: Executive
Role Overview:
ALLEN is looking for a Brand Storyteller who can craft impactful messaging across print, outdoor, CRM, and digital platforms. From hoardings that stop traffic to push notifications that drive action — your words will shape the future of education.
Key Responsibilities:
- Write compelling copy for print ads, hoardings, brochures, and radio spots
- Create engaging CRM content – SMS, emailers, push notifications
- Develop sharp, scroll-stopping copy for digital platforms – social media, banners, landing pages
- Collaborate with designers and brand teams on integrated campaigns
- Adapt messaging for regional audiences while maintaining brand voice
- Ensure compliance with advertising regulations and maintain brand safety standards
Must-Have Skills & Experience
- 3–6 years of experience in copywriting across traditional and digital media
- Strong portfolio with work in print, outdoor, CRM, and digital campaigns
- Ability to write with clarity, empathy, and emotional impact
- Understanding of youth audiences, education space, and regional nuances
- Bonus: Experience in education or youth-focused brands.
Reporting To: Content Lead
Skills
Compliance