- Location
- Bangkok, Thailand
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
Key Responsibilities
1. KOL/Influencer Management
o Identify, recruit, and manage KOLs/Influencers to amplify campaigns.
o Develop influencer collaboration plans aligned with brand objectives.
o Negotiate contracts, deliverables, and performance outcomes.
2. Marketing Communication Strategy
o Develop and execute integrated marketing communication plans.
o Ensure consistent brand messaging across all channels.
o Monitor market trends and competitor activities to refine communication strategies.
3. Content Development
o Oversee creation of content outlines, campaign messaging, and copywriting.
o Collaborate with creative teams to ensure high-quality, engaging, and brand-aligned content.
o Ensure all content is optimized for target platforms (social media, website, PR, etc.).
4. Coordination with KOLs/Influencers
o Act as the key liaison between brand and influencers.
o Oversee campaign briefing, alignment, and execution.
o Track influencer content and measure ROI.
5. Collaboration with Performance Marketing Team
o Work closely with performance marketing to align communication with paid media strategies.
o Provide content direction to maximize engagement and conversion.
o Analyze campaign data with the performance team to optimize future communications.