Digital Marketing and Transformation, Specialist

Build a healthier and more sustainable future for everyone.

At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities.

Join us to shape what comes next, grow through new experiences and extend your impact across Asia.

About the Role

The role supports the Marketing Transformation function in driving strategic transformation initiatives, business improvements, and enhancement programmes across the marketing ecosystem. Acting as a bridge across business stakeholders, delivery teams, and supporting functions, the role is responsible for business analysis, solution development, project coordination, stakeholder management, and governance support to ensure successful delivery of business outcomes.



The role works across initiatives involving customer acquisition, lead management, customer engagement, distribution enablement, process optimisation, digital capabilities, operational improvements, and other transformation priorities. Solutions may involve people, processes, operating models, or technology enhancements depending on business needs.

Roles and Responsibilities:

1. Business Analysis, Solution Development & Transformation Support

• Partner with stakeholders to understand business priorities, challenges, and opportunities.
• Gather, analyse, and document business requirements for transformation initiatives, business improvements, and enhancement programmes.
• Conduct current-state and future-state assessments to identify opportunities for improvement.
• Develop practical business solutions that address business objectives, operational needs, customer experience, and delivery considerations.
• Assess impacts across people, processes, policies, customer journeys, operating models, and systems where applicable.
• Facilitate workshops, discussions, and requirement sessions with relevant stakeholders.
• Support business readiness, user acceptance activities, implementation planning, and adoption of new initiatives.
• Monitor outcomes and identify opportunities for continuous improvement.

2. Project Management & Delivery Coordination

• Develop and maintain project plans, milestones, timelines, and key deliverables.
• Track progress, risks, issues, dependencies, and action items across assigned initiatives.
• Coordinate activities across stakeholders, workstreams, vendors, and supporting teams.
• Facilitate project meetings, working sessions, and progress reviews.
• Prepare project updates and management reporting materials.
• Escalate key risks, issues, and decision points requiring management attention.
• Support timely execution and implementation of agreed initiatives and business outcomes.

3. Governance & PMO Support

• Support portfolio tracking and reporting across Marketing Transformation initiatives.
• Consolidate project updates, milestones, dependencies, risks, and key achievements.
• Prepare governance materials, management updates, dashboards, and portfolio reports.
• Maintain project documentation, trackers, action logs, and governance records.
• Support portfolio reviews, management discussions, and governance forums.
• Contribute to continuous improvement of governance practices and delivery ways of working.

4. Marketing Transformation Initiatives

• Support strategic Marketing Transformation priorities across customer, distribution, marketing, and operational domains.
• Work with business stakeholders to identify opportunities to improve effectiveness, efficiency, customer experience, and business performance.
• Support delivery of initiatives involving business process improvements, customer engagement, lead management, agent enablement, campaign effectiveness, operating model enhancements, digital capabilities, automation, and AI-enabled opportunities.
• Ensure initiatives remain aligned with business objectives, expected outcomes, and transformation priorities.

Minimum Job Requirements:

• Bachelor's Degree in Business, Marketing, Information Technology, Engineering, Finance, Economics, Project Management, or related disciplines.
• 5-8 years of experience in Business Analysis, Project Delivery, Transformation, Business Improvement, Consulting, or related roles.
• Strong experience in requirements gathering, business process analysis, solution development, and stakeholder management.
• Experience supporting transformation programmes, business improvement initiatives, or enhancement projects.
• Strong communication, facilitation, coordination, and influencing skills.
• Ability to work across multiple stakeholders and manage competing priorities.
• Strong analytical, problem-solving, and organisational capabilities.
• Familiarity with Agile, Waterfall, or hybrid delivery approaches is advantageous.
• Experience in insurance, financial services, customer, marketing, distribution, or digital transformation environments is preferred.
• Exposure to analytics, reporting tools, Power BI, SQL, or data-related initiatives is an advantage but not a mandatory requirement.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.