Food Service

Reporting Line: Regional Sales Director

Location: Dubai, UAE initially– with regular travel to Saudi Arabia

Role Summary

The Sales Manager – Food Service will be responsible for developing and growing the revenue in Saudi Arabia. The role focuses on acquiring and managing food service accounts, driving sales growth, and ensuring strong customer relationships. The position is based in Dubai initially (negotiable) and requires regular travel to Saudi Arabia.

Key Responsibilities

Market Development & Sales Growth

• Develop and execute sales strategies to grow the food service business in Saudi Arabia.
• Identify, prospect, and onboard new key food service customers.
• Expand business with existing customers to maximize revenue and market presence.
• Build and maintain strong, long-term relationships with distributors and strategic customers.
• Act as the main point of contact for customers, ensuring alignment with commercial objectives.
• Manage joint business plans and performance reviews with distributors and major clients.
• Present the company's products and solutions effectively, highlighting value and competitive advantages for the food service market.
• Support product launches and promotional activities in coordination with internal teams.
• Lead commercial negotiations and finalize agreements in line with company pricing and margin targets.
• Ensure contracts, terms, and conditions comply with company policies.
• Use CRM and sales tracking systems to manage pipeline, activities, and forecasts.
• Prepare regular sales reports, forecasts, and market updates for management.
• Monitor market trends, competitor activity, and customer needs in Saudi Arabia.
• Provide market insights and recommendations to support strategic decision-making.
• Minimum 5 years of B2B sales experience in the food service or food industry (mandatory).
• Mandatory experience in the Saudi Arabian market.
• Proven track record in B2B sales, account management, and distributor management.
• Strong negotiation, communication, and presentation skills.
• Ability to build and sustain high-level customer and distributor relationships.
• Commercial mindset with strong problem-solving abilities.
• Comfortable working under pressure and meeting ambitious sales targets.
• Experience using CRM or sales tracking systems for pipeline and performance management.
• Solid understanding of Saudi Arabian business culture and regional food service dynamics.
• Ability to operate effectively across different GCC market environments.
• Based in Dubai initially with frequent travel to Saudi Arabia.
• Valid driving license and willingness to travel as required.