Brand & Communications Specialist (Onsite)

SWBC is seeking a talented individual to develop and implement branding strategies, manages social media presence, and writes communications and publications for all SWBC PEO products and services. Coordinates and oversees internal employee events and client trainings/events.

Essential duties include the following:

• Develops and executes branding strategies to enhance SWBC PEO's market presence. Ensures consistent brand messaging across all platforms.
• Social Media Management: Manages and grows SWBC PEO's social media presence. Creates and curates content for social media channels, engages with followers, and analyzes performance metrics.
• Creates, writes, develops, and oversees the production of communications and publications collateral material for SWBC PEO products and services in a marketing, communications, and public/client relations role.
• Creates original copy, edits, and oversees production of print and electronic media, including print/web newsletters, sales support material, event marketing material, direct mail campaigns, and surveys.
• Coordinates and oversees deadlines for the submission of service/product proposals; develops public relations material such as brochures, manuals, and other educational/informative materials for SWBC PEO and their clients.
• Creates, writes, and develops materials to support the PEO leadership team such as management presentations, client presentations, seminar/symposium materials, and presentations. Communicates SWBC’s purpose and role in industry dynamics. Writes and edits speeches and audio-video presentations involving CEO profiles, short histories, biographies, and PowerPoint demonstrations.
• Coordinates large-scale marketing efforts with Corporate Marketing as liaison for PEO leadership.
• Coordinates closely with the Corporate Marketing Department and the Website and Multimedia Producer to expand and develop SWBC PEO Internet presence.
• Provides design and content editing oversight for the development of client enrollment brochures.
• Oversees costs associated with the production of client enrollment guides through innovative design criteria, vendor sourcing, and proper supply selection management.
• Coordinates and oversees client trainings/events and internal trainings/events.
• Performs all other duties as assigned.

Serious candidates will possess the minimum qualifications:

• Bachelor’s degree in Communication, Business, Marketing, or a related field from an accredited college or university required.
• Minimum of four (4) years of experience in branding, social media management, authoring and editing sales and marketing articles, developing slide and/or computer presentations, creating audio-video presentations, or related experience required.
• Excellent sense of graphic and artistic judgment to design advertising and collateral using creative briefs and established brand standards.
• Strong proficiency with Microsoft Word, Excel, InDesign, PowerPoint, and other graphics software.
• Strong attention to detail, time management, and follow-up skills.
• Demonstrated experience with online marketing, including an understanding of digital advertising and promotions through various tools including Google Search and AdWords, Search Engine Optimization, Search Engine Marketing, and emerging social media tools and technologies.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills.
• Able to use basic office equipment, including copy machine, personal computer, and fax.
• Sit for long periods of time performing sedentary activities.
• Stand, stoop, and kneel to file for long periods of time.
• Push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.

SWBC offers*:  

• Competitive overall compensation package
• Work/Life balance 
• Employee engagement activities and recognition awards 
• Years of Service awards
• Career enhancement and growth opportunities 
• Leadership Academy and Mentor Program
• Continuing education and career certifications 
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans 
• Lucrative Wellness Program

*Based upon employee eligibility 

Additional Information:

SWBC is a Substance-Free Workplace and requires pre-employment drug testing.

Please note, SWBC does not hire tobacco users as allowed by law.

To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.