Senior Partner Marketing Specialist, Onboarding

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Senior Partner Marketing Specialist, Onboarding

Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.

Make an impact!
We are looking for a customer-obsessed, data-driven Senior Partner Marketing Specialist to own and optimize marketing for Vrbo partners during onboarding. This role will focus on moving partners from account creation to a live listing by designing and activating effective marketing that drives partner action and help them complete their listings and go live with confidence. Success will be measured primarily by improvement in the account creation to go-live conversion rate, alongside supporting metrics such as speed to go live and new listing completeness.

In this role, you will:

• Own the onboarding marketing strategy and execution for newly created Vrbo partner accounts, with the goal of increasing the rate of partners who progress from account creation to a live listing.
• Develop strong creative briefs informed by partner research and insights, translating onboarding barriers into clear messaging, positioning, and creative that reinforces the value of listing on Vrbo and motivates action.
• Build and optimize email journeys that activate and nurture leads through listing completion to improve conversion and help maximize the ROI from our paid media investment.
• Test and optimize marketing outreach to improve program engagement and effectiveness, including messaging, sequencing, and new channel exploration.
• Collaborate with the Programs team to design and launch campaigns for eligible partners where incentives can accelerate listing completion and activation.
• Partner with internal teams to understand onboarding friction and translate insights into scalable marketing improvements, creating a feedback loop on marketing performance and impact.
• Define and monitor performance dashboards, and regularly communicate results, insights, risks, and recommendations to stakeholders.

Experience and Qualifications:

• 5+ years of marketing experience as a hands-on campaign owner with a strong record of improving conversion through targeted communications.
• Comfortable owning defined workstreams independently, prioritizing effectively, and delivering high-quality work in a fast-moving, cross-functional environment.
• Analytical and experiment-oriented: you use data to identify opportunities, form hypotheses, measure incrementality, and make recommendations.
• A strong communicator who can translate partner solutions into clear, motivating communications that drive action.
• Skilled at independently and proactively collaborating across teams to deliver shared outcomes.
• Curious about customer behavior and persistent in uncovering the barriers that prevent partners from completing key actions.
• Detail-oriented, with strong operational discipline across campaign setup, QA, measurement, and ongoing optimization.

The total cash range for this position in Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Chicago is $76,500.00 to $107,000.00. Employees in this role have the potential to increase their pay up to $122,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.