Art Director

Company Description

Publicis Digital Experience (PDX) is the Group's newly enhanced digital delivery and experience engine designed to solve modern brand challenges at speed and scale. PDX brings together best-in-class thinking across digital strategy, creative technology, experience design, data-led insights, and platform innovation — all under one connected model.

At Digitas, PDX enables seamless integration of digital and customer experience capabilities, ensuring our work is strategic, measurable, platform-ready, and future-facing. We partner with clients to transform brand experiences across digital touchpoints — from social and content to immersive experiences, commerce ecosystems, and AI-powered personalization.

Publicis Digital Experience (PDX) is the Group's newly enhanced digital delivery and experience engine designed to solve modern brand challenges at speed and scale. PDX brings together best-in-class thinking across digital strategy, creative technology, experience design, data-led insights, and platform innovation — all under one connected model.

At Digitas, PDX enables seamless integration of digital and customer experience capabilities, ensuring our work is strategic, measurable, platform-ready, and future-facing. We partner with clients to transform brand experiences across digital touchpoints — from social and content to immersive experiences, commerce ecosystems, and AI-powered personalization.

Overview

• Conceptualise and art direct campaigns, social content and brand experiences from brief to final execution.
• Own the visual craft of projects — layout, typography, colour, composition — ensuring design excellence across every deliverable.
• Integrate AI art and image-generation tools into the creative workflow to accelerate ideation, moodboarding and production without compromising craft.
• Collaborate closely with copywriters, strategists, producers and account teams to develop ideas that are culturally sharp and brand-right.
• Present concepts and creative rationale confidently to internal stakeholders and clients.
• Guide and mentor junior designers, providing hands-on feedback on design quality and craft.
• Stay on top of visual, cultural and platform trends relevant to the consumer and lifestyle space, and bring that thinking into the work.
• Ensure all creative output is production-ready and consistent with brand guidelines across formats and platforms.

Qualifications

• 4 years of experience in art direction / graphic design, ideally within an agency environment.
• Prior experience at an agency with work in the consumer or lifestyle space is preferred.
• Strong portfolio demonstrating graphic design craft — typography, layout and visual storytelling.
• Proficiency in the Adobe Creative Suite, with strong command of Photoshop and Illustrator.
• Well versed with AI art and image-generation tools (e.g. Midjourney, Adobe Firefly, or similar) as part of the creative process.
• An eye for detail, a strong sense of visual culture, and the ability to take feedback and iterate quickly.
• Strong collaboration and presentation skills, with the ability to articulate creative thinking clearly.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment.

Additional Information

Good to Have

• Working knowledge of motion / video editing tools (After Effects, Premiere Pro).
• Experience working on integrated campaigns spanning social, digital and brand experience.
• An active interest in emerging AI creative tools and how they're changing the art direction craft.