- Location
- NCR - WGC, Philippines
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- Workday
Description
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)
Responsible for consumer understanding of the GStocks and GCrypto consumer, developing consumer insights that will drive marketing mix
Responsible for strategy development including size of price analysis, core target identification, sources of growth
Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps
Responsible for developing the annual brand marketing plan that delivers on the business targets and aforementioned marketing strategy
Driving excellent execution of the annual brand marketing plan with the help of the cross-functional team
Measuring and monitoring performance
Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)
Strong marketing fundamentals across: customer understanding, insight development, strategy development, analyzing data, developing integrated marketing communications, strong commercial acumen
As well as the following key traits: Learning agility, intellectual curiosity and rigor, bias for action, resourcefulness and scrapiness, creative problem solving
Delivers (The specific outputs / tangible results produced by the role; resources responsible for)
Revenue targets
Growing consumer base
Improving brand equity
Responsible stewardship of A&P budget
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package