Head of Digital - Out of Home

About the job

The Out of Home portfolio grows advertising revenue through media assets that reach customers beyond the immediate point of purchase, including external, transit, mall and place-based environments. It combines audience insight, location strategy, commercial partnerships and operational delivery to develop scalable propositions and measurable campaigns.

Develop and execute the Out of Home commercial strategy in line with Rainmaker Media’s growth objectives.

Grow revenue across external, transit, mall and other place-based media channels, propositions and partnerships.

Use audience, location and market insight to shape inventory, pricing, packaging and sales priorities.

Build strategic relationships with property owners, landlords, municipalities, media partners, agencies and advertisers.

Partner with Sales, Marketing, Data, Technology, Operations, Finance and legal stakeholders to develop and deliver compliant media solutions.

Guide site selection, asset deployment, investment priorities and the commercialisation of digital and static media inventory.

Monitor pipeline, occupancy, yield, campaign performance, profitability, market trends and competitor activity.

What you bring

• Relevant bachelor’s degree in Sales, Marketing, Business Management, Commerce or a related field.
• +7 years’ senior commercial, sales or business development experience, including leadership of leaders in a complex environment.
• Demonstrated success in creating new revenue streams, scaling portfolios and concluding high-value, complex commercial agreements.
• Strong commercial and financial acumen, with accountability for material revenue, profitability, investment and risk decisions.
• Proven ability to influence executives and align multiple functions around enterprise growth outcomes.

Preferred
• Experience in a complex, multichannel or platform-enabled sales environment.
• Experience developing integrated solutions across cross-functional teams.

Portfolio-Specific Requirements: Out of Home

• Strong experience in Out of Home, digital Out of Home, retail media, advertising or media sales within a media owner, retailer, agency or related environment.
• Proven success commercialising static and digital media assets, inventory, networks or location-based propositions.
• Experience managing relationships with property owners, landlords, agencies, advertisers, media partners and relevant approval bodies.
• Strong knowledge of audience measurement, site selection, media planning, pricing, yield, campaign measurement and operational delivery.

Core Competencies and Work Ethic

• Strategic commercial leadership: Connects sales priorities to organisational objectives.
• Customer and market orientation: Anticipates customer needs and market shifts.
• Business development: Converts opportunities into sustainable value.
• Financial acumen: Understands revenue, pricing, profitability and trade-offs.
• Data-informed judgement: Uses insight to direct action and priorities.
• Negotiation and influence: Achieves commercially sound stakeholder outcomes.
• People leadership: Creates clarity, accountability and team capability.
• Collaborative partnering: Builds strong internal and external relationships.
• Innovation and adaptability: Responds effectively to change and ambiguity.
• Execution and accountability: Delivers commitments with integrity and discipline.

Our Group and all its operating companies is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation. A place where everyone matters and feels included.

We are committed to Employment Equity when recruiting internally and externally.

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If you don’t hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.