Marketing and Communications Manager - NANA North

Job Description

The NANA North Marketing & Communications team plays a vital role in building brand awareness and reputation across our family of companies. We create and execute marketing strategies that elevate our businesses, engage employees, and ensure strong, effective internal communications. From digital presence and branding to sponsorships and content creation, we help tell the story of NANA North and its companies while reinforcing our commitment to excellence.

 

We are seeking a Marketing & Communications Manager to join our team and deliver marketing and operational support across the organization. This role is ideal for a highly organized, detail-oriented professional who can manage multiple priorities, contribute to strategic initiatives, and execute communications and marketing efforts with precision. This position will play a key role in supporting brand consistency, project management, and enhancing the visibility of NANA North and its family of companies through thoughtful, well-executed communications. An interest in or experience in social media and content creation is a plus.

Responsibilities

• Strategic Email & Internal Communications:
  • Manage internal communications, distribution lists, and support internal messaging initiatives to ensure effective communication across the organization for multiple brands.
  • Prepare strategic email communications campaigns for internal initiatives.
  • Execute external email marketing campaigns as needed for brands, clients, promotional activities.
  • Must be proficient in proofreading and able to follow AP Style. Experience with CRM and email software platforms a plus.
• Content Creation & Management:
  • Develop and edit marketing materials, including but not limited to newsletters, press releases, and promotional content, ensuring alignment with organizational messaging.
  • Provide messaging and content updates for intranet pages, keeping internal policies and communications accessible and current.
• Business Collateral Production:
  • Process marketing material requests through design, production, and delivery ensuring brand standards and quality production.
• Marketing Campaign & Event Support:
  • Assist in planning and executing marketing campaigns.
  • Coordinate event sponsorship logistics, including managing invitations, tracking RSVPs, and ensuring sponsorship benefits are delivered.
  • Support internal and external events by assembling communication and training kits as needed.
  • Support sales team through industry events, collateral, and educational tool preparation.
• Social Media Engagement:
  • Monitor and manage the organization’s social media content and presence, engaging with followers, tracking trends, and suggesting content ideas to enhance brand awareness.
  • Manage monthly calendars for multiple owned businesses, own and manage paid social media campaigns with oversight, manage monthly reporting of social metrics.
  • Understand social media strategy and approach across platforms.
• Digital Asset Management:
  • Upload, organize, and tag photos in the company’s digital asset library.
  • Ensure proper management of photo release documentation and digital asset accessibility.
• Marketing Team Administrative Support:
  • Provide general administrative and project-based support to the marketing and communications team, including vendor coordination, supplier registrations, and compliance updates.
• Collaboration & Continuous Improvement:
  • Work closely with cross-functional teams to align marketing and communication strategies with organizational goals.
  • Identify and implement improvements to communication workflows and processes as appropriate.
• Perform additional duties as assigned to ensure the success and efficiency of the department.

 

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field (or equivalent experience).
• 4-6 years of experience in marketing and strategic communications roles.
• Previous experience managing multiple social media accounts for one or more brands.
• Valid driver’s license and an acceptable driving record for the past 3 years.
• Strong writing, editing, and proofreading skills.
• Strong organizational skills with keen attention to detail.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Comfortable using social media platforms (LinkedIn, Facebook, Instagram).
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks and deadlines effectively.

 

Preferred:

• Experience with content management systems (SharePoint, WordPress, similar).
• Experience with email management platforms (Mailchimp, EmailOpen, similar).
• Familiarity with digital asset management tools.
• Basic knowledge of design tools like Canva or Adobe Acrobat.
• Experience in content production, i.e., photo, video, design, etc.
• Interest in evolving technology like AI and other forms of efficiency technology.

 

Working Conditions and Physical Requirements

Weather: Indoors - environmentally controlled; requires most or all work to be done inside.

Noise level: The noise level in the work environment is usually that of a standard office atmosphere.

Description of environment: Office building with standard office environment.

Physical requirements: Employee is required to occasionally lift and/or move up to 25 lbs. Frequently required to sit, stand, walk, use hands/fingers to handle or feel, climb, stoop, kneel, crouch or crawl, talk/hear, see, taste/smell, and carry weight/lift.

Travel: Up to 10% of the time. Employee may travel throughout Alaska and/or to remote locations and may be required to use alternative modes of transportation, including but not limited to snow machines, boats, small airplanes, and ATVs.   Travel to and from the worksite will be provided and arranged by NANA.

 

Competencies

• Analytical: Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills: Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills: Focuses on solving conflict, maintains confidentiality; Listens to others; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication: Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
• Written Communication: Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
• Ethics: Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Computer Skills: To perform this job successfully, an individual should have knowledge of software programs used in emails, databases, spreadsheets, and word processing.

The position requires reading, detailed work, problem solving, interactions with other companies including other NANA companies, reasoning, math, language, presentations, verbal and written communication, analytical reasoning, will require the employee in the position to manage multiple concurrent tasks, and handle constant interruptions.