Country Manager

Department: Sales

Employment Type: Full Time

Location: UK

Description

Key Responsibilities

• Own and deliver UK revenue targets, ensuring consistent and sustainable growth. 
• Drive a high-performance sales culture focused on quality pipeline, conversion, and long-term customer value. 
• Ensure adoption and full utilisation of Group systems and processes. 
• Oversee pricing strategies, commercial models, and contractual frameworks to optimise profitability. 
• Identify and capture new market opportunities, including sector expansion and strategic partnerships. 

• Hold full accountability for local operational performance, ensuring efficient and high-quality service delivery. 
• Manage cost of service delivery, driving productivity and route density optimisation. 
• Ensure operational excellence through adherence to group processes, systems, and performance standards. 
• Foster a continuous improvement mindset, embedding LEAN and Six Sigma principles where appropriate. 

• Own local financial performance and P&L, including revenue, cost control, and contribution margins. 
• Maintain accountability for local working capital elements, including inventory and debt management. 
• Partner with central Finance teams to ensure accurate forecasting, reporting, and financial discipline. 

• Work in close partnership with central Marketing and HR functions, holding joint accountability for: 

• Leverage central IT and Finance services to support operational effectiveness and scalability. 
• Lead through influence within a matrix structure, ensuring alignment between local and group objectives. 

• Act as the primary representative of the business in the UK market. 
• Build and maintain strong relationships with key customers, partners, and stakeholders. 
• Work closely with the Group Marketing function to strengthen brand presence and reputation across the UK. 

• Continuously gather and analyse market intelligence, including competitor activity, customer needs, and emerging trends. 
• Provide structured input into group-level product development and innovation initiatives. 
• Ensure the UK market perspective is clearly represented in strategic decision-making. 

• Ensure full compliance with group processes, systems, and governance frameworks. 
• Uphold regulatory, legal, and ethical standards across all UK operations. 
• Embed a culture of accountability, transparency, and high performance 

Skills, Knowledge and Expertise

•  Proven experience in senior leadership roles with full P&L responsibility 
•  Experience operating B2B critical services environments 
• Experience operating within PE-backed / international / matrix / multi-site environments 
• Demonstrated track record of delivering sustainable growth and quality of service
• Experience leading teams
  
  Skills & Attributes 

• Strong commercial acumen, including pricing strategy, contract negotiation, and commercial modelling. 
• Deep understanding of pipeline management, forecasting, and sales performance frameworks. 
• Experience applying LEAN, Six Sigma, or continuous improvement methodologies.
•   Solid financial management capability, including budgeting, forecasting, and cost control. 

• Demonstrated ability to define and execute sales strategies that deliver sustainable revenue growth and margin improvement. 
• Strong expertise in the application of pricing strategy, including value-based pricing, margin optimisation, and discount governance. 
• Proven experience negotiating complex B2B contracts, including multi-year agreements, SLAs, and varied commercial models. 
• Advanced capability in pipeline management and forecasting, driving accuracy, visibility, and conversion performance. 
• Strong understanding of customer profitability, balancing revenue growth with cost-to-serve considerations. 
• Commercially astute decision-maker, able to assess opportunities, risks, and partnerships to maximise business value. 
•  Confident in using financial and commercial data to inform strategic decisions and challenge stakeholders effectively. 

• Strategic thinker with strong execution focus. 
• Highly collaborative, with the ability to influence across functions and geographies. 
• Data-driven and process-oriented mindset. 
• Strong stakeholder management and communication capability. 
• Resilient, adaptable, and able to lead through change and transformation. 

•  Demonstrates ownership and accountability 
• Collaborates effectively across functions and geographies
• Balances pace with quality and data-led decision making 
•  Builds trust through transparency and integrity • Challenges constructively and supports others to succeed 
•  Creative, entrepreneurial and bold Measures of Success 
• Revenue growth and market share expansion 
• Service delivery performance (quality, efficiency, cost)
• Sales pipeline health and conversion rates 
• Customer satisfaction and retention 
• Operational productivity and route density optimisation 
• Financial performance (margin, cash, cost control) 
• Employee engagement and capability development