Sales Manager - Construction & Forestry Equipment

Sales Manager – Construction and Forestry

Type: In-Office | Full-Time

About Our Client

Our client is a privately owned industry leader in the heavy equipment and transportation sector, with a strong presence across Canada and international markets. Known for operational excellence and long-standing customer partnerships, the organization has built its success on specialization, innovation, and a commitment to delivering measurable value.

This is an opportunity to join a stable, growth-oriented company where sales leadership plays a direct role in driving market expansion, profitability, and long-term strategic success.

Key Responsibilities

As the Sales Manager, you will lead sales strategy and team performance to drive revenue growth, market share, and profitability within the Calgary territory. Your responsibilities will include:

• Sales Strategy & Performance Leadership:
o Develop and execute comprehensive sales strategies, including quotas, forecasting, budgeting, and gross margin planning.
o Lead quarterly and annual sales planning initiatives to optimize territory performance and market share growth.

• Team Development & Leadership:
o Recruit, coach, and mentor Territory Managers and sales support staff to build a high-performing, accountable sales team.
o Conduct regular performance reviews, sales meetings, and development planning to ensure continuous improvement and engagement.

• Market & Customer Development:
o Build and strengthen relationships with key customers, partners, and internal departments including Parts and Service.
o Identify new market segments and growth opportunities through competitive analysis, industry awareness, and strategic account development.

• Operational & Financial Oversight:
o Oversee inventory mix, asset management, pricing effectiveness, and sales reporting to support profitability goals.
o Collaborate with Credit Services and Operations to manage receivables, forecasting accuracy, and overall financial performance.

• Brand & Industry Representation:
o Support the preparation of technical and commercial proposals and presentations.
o Represent the organization at trade shows, conventions, and industry events while reinforcing consistent brand messaging.

Qualifications

To succeed in this role, candidates should demonstrate the following:

• Education & Experience:
o A degree in Business, Marketing, or a related field is considered an asset.
o 7+ years of direct sales experience or 3–5 years in a sales management capacity, preferably within heavy equipment, transportation, or related industries.

• Technical Skills:
o Strong proficiency in sales forecasting, budgeting, and financial performance analysis.
o Experience managing inventory strategy, pricing structures, and CRM/reporting systems is an asset.

• Key Competencies:
o Proven leadership ability with strong coaching and team development skills.
o Excellent relationship-building capabilities with customers, partners, and cross-functional stakeholders.
o Strategic thinker with strong analytical and decision-making skills.
o Results-driven mindset with the ability to travel as required.

Apply Today

Quote Job Reference #85482. Submit your resume directly to Kevin Pedersen via email at [email protected]. No cover letter required.

About Us

Executrade is one of Western Canada’s most comprehensive full-service recruitment firms, with over 50 years of expertise in connecting talented professionals with leading organizations. We are proud to apply principles of diversity, equity, and inclusion in all our recruitment practices, ensuring equal opportunities for all candidates. Our commitment to these values enables us to match organizations with a diverse range of top talent, fostering workplace cultures that thrive on innovation, collaboration, and respect.