Regional Sales Manager - Bikes (B2C)

Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

Join us as a Regional Sales Manager – Bikes (B2C) and take the lead in driving volume, turnover, gross margin, and market share for one of the region’s most influential mobility brands. This role is accountable to accelerate B2C Bikes business growth by managing from distributors to workshop.  

Role Summary
In this pivotal position, you’ll be accountable to deliver market sales targets in line with the country plan and our global Castrol strategy. You’ll partner with cross-functional teams to craft and implement growth-driving activities, lead your sales team with clarity and confidence, and strengthen relationships that fuel long-term business success.

What you will deliver
•    Contribute to the development and execution of market and channel strategy
•    Ensure excellence in sales fundamentals, including NPD initiatives, brand-building and channel activation programs, and go-to-market planning
•    Maximize resources and ensure seamless execution aligned with country strategy
•    Build and manage strong relationships with distributors, key workshop owners, and major customers
•    Use networks and market insights to understand trends, customer expectations, and competitive landscape
•    Lead planning, forecasting, and cost management for the department
•    Forecast monthly performance—including base and incremental volumes, NPD, and account changes—for distributors and direct accounts
•    Monitor in-month performance, identifying opportunities and vulnerabilities
•    Lead, coach, and develop the sales team
•    Strengthen talent development and succession planning within the team
•    Ensure full compliance with HSSE and Ethics standards, raising awareness among distributor partners, customers, and contractors

Decision-Making Scope
•    Allocate resources within channel plan boundaries
•    Set sales targets for team members
•    Define activity sets for the channel
•    Make Route-to-Market decisions aligned with strategy and endorsed by the market sales manager
•    Manage departmental costs

What you will need to be successful
•    8–10 years of sales management experience managing large territories or channels
•    Experience in senior sales roles leading team performance
•    Background working within a matrix organization and managing complex customer interfaces
•    Strong cross-functional planning experience
•    A proven track record of delivering measurable results
•    University degree (essential)

Skills & Competencies
•    Strong organizational and people leadership capability
•    Solid business acumen
•    Expertise in distributor management, key account management, and building relationships with large customers
•    Strategic and tactical business planning ability
•    Hands-on leadership with direct business accountability
•    Agile thinking and adaptability to dynamic market environments
•    Ability to work cross-functionally and influence stakeholder support

At bp, we provide the following environment and benefits to you:
•    A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
•    Possibility to join our social communities and networks
•    Learning opportunities and other development opportunities to craft your career path
•    Life and health insurance, medical care package and many other benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
Don’t hesitate to get in touch with us to request any accommodation!
 

Travel Requirement

Up to 75% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Account strategy and business planning, Account strategy and business planning, Agility core practices, Business Acumen, Channel Management, Channel marketing activation, Coaching, Commercial Acumen, Commercial performance, Consultative selling skills, customer and competitor understanding, Customer Profitability, Customer Segmentation, Customer Value Proposition, Digital Fluency, Internal alignment, Leading through ambiguity, Managing strategic partnerships, market, Marketing strategy and programmes, Negotiating value, Negotiation planning and preparation, Offer and product knowledge, Offer execution and growth, Partner relationship management {+ 2 more}

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.