Founding GTM

Overview

Confident AI is building the infrastructure that makes AI trustworthy. We help engineering and product teams evaluate, monitor, and improve the AI systems they ship to production.

We're hiring a Founding GTM to own how the market discovers us, understands us, and turns that interest into sign-ups and sales conversations. This is a full-funnel, PLG-driven role: you'll work from cold prospect discovery and organic demand all the way through conversion into self-serve sign-ups and booked demos.

You'll join in person in San Francisco and work directly with the founders. The playbook is not written yet — you'll build it, measure it, and keep pushing toward the channels and messages that compound.

What you'll be doing

• Own the top and middle of the funnel, from prospect and audience discovery through nurture, conversion, and handoff into self-serve sign-up or booked demo.
• Build our organic discovery engine across search, AI answer engines, comparison pages, guides, concept pages, and high-intent content that helps technical buyers understand the category.
• Turn product positioning into assets that convert: landing pages, CTAs, email sequences, lifecycle touchpoints, sales collateral, case studies, and launch content.
• Run demand generation experiments across inbound, product-led signals, outbound, events, partnerships, and paid channels where they make sense.
• Own the conversion path from first touch to action, including lead capture, qualification, follow-up, routing, and the sequencing that turns interest into a real conversation.
• Strengthen Confident AI's authority in the market through customer stories, third-party mentions, directories, review sites, partner channels, and press-worthy narratives.
• Instrument the funnel, report on what is moving sign-ups and demos, and reallocate effort toward the channels, messages, and assets that are actually working.

You should be someone who

• Experience in growth, demand generation, product marketing, founder-led sales, or a similarly full-stack GTM role at a B2B startup.
• Experience marketing or selling to technical buyers, ideally in developer tools, infrastructure, AI, data, observability, security, or another technical product category.
• Strong writing and positioning instincts. You can turn a complex technical product into sharp, credible copy that buyers trust.
• A practical understanding of modern organic discovery: SEO, AI-search visibility, structured content, comparison pages, and content that gets cited, shared, and converted.
• Comfortable owning numbers across the funnel, including traffic, sign-ups, demos booked, conversion rates, attribution, and experiment readouts.
• Willing to do the work yourself. You'll write pages, ship campaigns, qualify leads, run sequences, talk to customers, and build lightweight systems before hiring a team.
• Former founder experience will increase your chances immensely. You know what it feels like to create demand from zero, sell without a brand behind you, and make progress without a defined playbook.
• High-agency and comfortable with ambiguity. We're seed-stage — you identify what matters, make a plan, and move fast.
• Excited to work in person with the founding team in San Francisco.

Your work will

• Be the reason more technical teams discover Confident AI, understand why it matters, and take action.
• Build the repeatable GTM engine that turns organic demand and product interest into revenue conversations.
• Shape the market narrative for AI evaluation, monitoring, and reliability as the category grows.
• Create the foundation for the future marketing and growth team at Confident AI.

By joining us, you will

• Full ownership: you'll define the GTM strategy, execute it yourself, and own the metrics.
• A seat at the table: direct access to the founding team and real influence on positioning, product launches, and company strategy.
• The timing: AI reliability is becoming a must-have category, and you'll help define how the market understands it.