Senior Director, Marketing Insights and Planning

Credit Acceptance is proud to be an award-winning company recognized both locally and nationally across multiple workplace categories. Our world-class culture is shaped by dedicated team members who are driven to succeed as professionals individually and together as a team. Backed by a strong product, exceptional people, and a stable financial foundation, we’ve grown into a leading provider of used and new car financing across the country.

Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations, and drive our Great Place to Work culture. We deliver high-quality services aligned to business needs, driving innovative improvements that support our company strategy and modern operating principles.

We are seeking a Sr. Director, Marketing – Insights & Planning to join the Credit Acceptance marketing leadership team, reporting to the Chief Marketing Officer (CMO). This leader will own the insights engine for marketing — unifying consumer, competitive, market, and dealer data into a clear narrative on pain points, market opportunities, and competitive positioning. They will sharpen data-driven segmentation across customer and geographic markets and define marketing's requirements for our Customer Data Platform (CDP) so the right data fuels the right decisions.

This person will also act as chief of staff and key advisor to the CMO — driving the marketing Long Range Plan and annual operating plan, building KPI dashboards that hold the team accountable, and supporting board-level presentations. The ideal candidate pairs sharp quantitative and qualitative analysis with compelling storytelling, strong business acumen, and the composure to lead through ambiguity and pressure — with an AI-first mindset that scales insight generation through automation.

 

Outcomes and Activities:

• This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.
• Own the insights engine for marketing, unifying consumer, competitive, market, and dealer data into a single, cohesive enterprise narrative — pain points, market opportunities, and competitive positioning.
• Build and lead a world-class Marketing Insights team — with deep expertise in Customer, Competitive, Market, and Dealer Partner insights.
• Elevate data-driven segmentation across customer segments and market/geo opportunities.
• Lead a recurring “Friday Story” with analytics partners across the enterprise, addressing strategic questions on the industry, company, customers, dealers, and trends — including in-flight reviews and post-mortems.
• Build insights and high-level business cases to evaluate and prioritize growth and retention opportunities across customers and dealer partners.
• Present insights and recommendations to senior leaders across the C-suite.
• Own the development and execution of the Marketing Long Range Plan and 12-month detailed operating plan, in partnership with the CMO and marketing leadership team
• Build and govern performance dashboards with clear KPIs; hold teams accountable to commitments and explain performance drivers.
• Own the budget and resource allocation for the Insights & Planning function, ensuring investment is prioritized against the highest-impact opportunities.
• Serve as chief of staff and key advisor to the CMO and other senior leaders, including board-level presentations.
• Define marketing's requirements for the Customer Data Platform (CDP) so the team has the right inputs for data-informed insights.
• Champion an AI-first approach, automating reporting and analysis wherever possible.
• Lead, develop, and mentor a multi-layered insights and analytics team, including leaders who manage their own teams.
• Other duties as assigned.
   

Knowledge and Skills:

• Insights & Analytics: Translates quantitative and qualitative data into clear, actionable implications.
• Storytelling: Turns complex data into a compelling narrative for executive and Board audiences.
• Segmentation & Targeting: Builds and applies data-driven segmentation across customer and geographic dimensions.
• Data Strategy: Translates business questions into data and platform requirements; partners fluently with analytics and technology teams.
• Business Acumen: Builds sound business cases that inform prioritization of growth and retention initiatives.
• Cross-Functional Leadership: Leads and influences across marketing and enterprise analytics, including without direct authority.
• Executive Presence: Credible advising and presenting to C-suite and Board audiences.
• Planning & Performance Management: Drives long-range and annual planning; builds KPI dashboards that create accountability.
• Team Leadership: Leads, develops, and mentors an insights and analytics team.
• AI & Automation: First-mover mindset toward automating insights and planning work.
• Composure Under Pressure: Manages competing priorities and delivers under tight deadlines.

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent experience.
• 15+ years of experience in marketing insights, analytics, or strategy, including 7+ years in a leadership role.
• Proven track record building consumer, competitive, and market insights capabilities that inform business strategy.
• Experience partnering with analytics/data teams on platform requirements (e.g., CDP, CRM, data warehouse).
• Demonstrated success presenting to and influencing senior executive audiences, including the C-suite.
• Strong program management skills across multiple concurrent work streams.
• Excellent written, verbal, and executive presentation skills.
• Proven leadership and team development skills.

Preferred:

• MBA or other advanced degree.
• Experience in financial services, fintech, or auto finance / subprime lending.
• Experience with Customer Data Platforms (CDP) and marketing technology stacks.
• Experience supporting board-level reporting or chief of staff functions.
• Experience building or scaling AI-enabled analytics or automation capabilities.

Targeted Compensation: $265,500 - $309,750 base salary + an annual bonus plan.

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work 

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

To create an environment where people do their best work, we focus on the dimensions of Organizational Health. All leaders must:

• Identify the Right People by recognizing top talent
• Set Clear Expectations by managing change and directing others
• Train team members and focus on developing talent
• Performance Manage by ensuring accountability and driving results
• Create the Right Environment by establishing trust and managing conflict
• Maintain the Right Number of team members needed to build an effective team

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department 

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.  If you are actively looking or starting to explore new opportunities, send us your application!

 

P.S.

We have great details around our stats, success, history and more.  We’re proud of our culture and are happy to share why – let’s talk!

Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.

Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.

California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.

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