Job Overview

Key Responsibilities

1. SEO and AI Search Visibility

• Execute on-page, off-page, and technical SEO activities to improve organic rankings, qualified traffic, and conversions.
• Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis.
• Optimize service pages, landing pages, blogs, and FAQs for commercial and informational search queries.
• Implement AEO, GEO, and LLM visibility practices to improve brand discoverability, mentions, and citations across AI-powered search platforms.
• Monitor indexing, crawlability, duplicate URLs, redirects, internal linking, and other technical SEO issues.

2. Content and Website Management

• Plan content based on business objectives, target audiences, search demand, and industry trends.
• Develop content briefs and coordinate with writers, designers, and technical teams to ensure timely execution.
• Manage website page launches, content updates, metadata, and on-page improvements.
• Research AI technologies, industry developments, and business use cases to identify content opportunities.

3. PPC and Paid Campaigns

• Execute and optimize Google Ads campaigns for AI development services.
• Conduct paid keyword research and coordinate ad copy and landing page development.
• Manage campaign budgets, targeting, and optimization to improve acquisition efficiency and lead generation.

4. Social Media Marketing

• Plan and execute social media activities across LinkedIn and other relevant platforms.
• Maintain content calendars covering AI insights, service promotions, case studies, company updates, and thought leadership.
• Coordinate the creation and publishing of posts, carousels, infographics, and other marketing assets.
• Support employee advocacy, leadership visibility, and audience engagement.

5. Digital Outreach and Brand Authority

• Identify relevant industry directories, publications, websites, and communities for brand listings and backlink opportunities.
• Execute link-building, digital PR, guest posting, and content distribution activities.
• Support outreach and partnership initiatives to strengthen brand authority and referral traffic.

6. Marketing Automation

• Use AI tools such as Claude and ChatGPT for marketing research, prompt engineering, content workflows, and repetitive task automation.
• Build reusable AI-powered workflows for keyword research, competitor analysis, content briefs, SEO checks, and performance reporting.
• Explore automation platforms and integrations such as n8n, Make, Zapier, APIs, and MCP to reduce manual effort and improve marketing productivity.

7. Analytics and Performance Reporting

• Monitor performance across SEO, PPC, content, social media, and lead generation using relevant marketing tools.
• Prepare weekly and monthly reports covering traffic, rankings, engagement, conversions, campaign performance, and lead quality.
• Analyze performance gaps and recommend data-driven improvements.
• Coordinate with internal teams to ensure timely execution of marketing priorities and deliverables.

CANDIDATE PROFILE

Required Skills, Qualifications, and Hands-on Tools

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3–5 years of hands-on digital marketing experience, preferably in B2B, IT services, SaaS, or technology-focused organizations.
• Strong knowledge of SEO, keyword research, on-page and technical SEO, link building, AEO, GEO, and AI search visibility.
• Experience in content planning, website optimization, PPC, social media, digital outreach, and B2B lead generation.
• Hands-on experience with Semrush or Ahrefs, Google Search Console, Google Analytics 4, and Google Ads, including campaign optimization and conversion tracking.
• Practical experience using AI tools such as Claude and ChatGPT for marketing research, prompt engineering, and content workflows.
• Familiarity with CMS platforms, preferably WordPress.
• Strong analytical, research, communication, and coordination skills, with the ability to manage multiple priorities and meet deadlines.
• Experience building AI-powered marketing workflows using n8n, Make, Zapier, APIs, or MCP.
• Familiarity with LeadSquared or other CRM platforms, marketing attribution, and conversion rate optimization.
• Previous experience in AI marketing, marketing automation, or digital marketing for AI and technology services.
• Understanding of AI development services, Generative AI, AI agents, workflow automation, chatbots, and enterprise AI solutions.
• Familiarity with B2B technology buyers, including CTOs, CIOs, business leaders, and heads of AI or digital transformation.

Key Performance Indicators (KPIs)

• Organic Growth: Growth in qualified organic traffic, commercial keyword visibility, and organic conversions.
• AI Search Visibility: Improvement in brand mentions, citations, and visibility across relevant AI-powered search platforms.
• Content Execution: Timely delivery, publishing, and optimization of planned content assets.
• Paid Campaign Performance: Conversion rates, cost per qualified lead, campaign efficiency, and lead quality.
• Social Media Performance: Relevant audience engagement, referral traffic, and attributable conversions.
• Lead Generation: Qualified leads generated or influenced through assigned marketing channels.
• Marketing Productivity: Reduced manual effort through automation and timely execution of planned activities.
• Reporting Quality: Accurate performance reporting and reliable conversion tracking.