- Location
- New Work, New York
- Workplace
- Remote
- Type
- Contract
- Department
- Marketing
- Seniority
- Manager
- Source
- Pinpoint
Description
Field Marketing Manager, Mass Market (US, EST/CST)
Department: Demand Generation
Employment Type: Contract
Location: AMER - Flexible Locations
Description
JOB TITLE Field Marketing Manager, Mass Market
LOCATION US, EST or Central Timezones
CONTRACT 12-month contract with extension opportunities
ABOUT ALGOMARKETING
—
Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
ABOUT CLIENT
—
The Mass Market Field Marketing Manager is a high-energy marketer responsible for executing strategies that influence pipeline and engagement across the AMER mass market segment. This person follows the strategy given for scalable, multi-channel marketing programs (virtual events, direct mail, integrated partner activations, and executive engagements/hospitality) — designed to accelerate acquisition and expansion revenue within the small-to-midsize business (SMB) and mid-market customer base.
ABOUT THE ROLE
—
Program Strategy & Execution
- Own end-to-end execution and optimization of mass market field programs including virtual events, technical demos, regional dinners or experiences, and partner integrated activations.
- Build and manage a quarterly program calendar aligned to global campaign themes, product launches, and regional pipeline targets.
- Analyze multiple data-sets and 3rd-party intent signals via Demandbase to define granular audience segments, identify in-market accounts, and make program decisions based on this data.
- Write compelling copy for event invitations, landing pages, email sequences, and follow-up nurtures.
Pipeline & Performance
- Support the marketing plan to meet or exceed segment pipeline contribution against quarterly targets.
- Track registration, attendance, engagement, and pipeline metrics; report insights and optimization recommendations to leadership weekly.
Cross-Functional Collaboration
- Partner with Campaign Ops, DataOps, Marketing, and Sales to ensure programs are properly instrumented, targeted, and followed up on.
- Align closely with sales & BDR teams to enable on marketing programs, elicit participation as needed, and ensure timely lead follow-up.
Vendor & Contractor Management
- Manage relationships with external agencies and vendors as needed for plan execution (e.g event spaces or restaurants).
Operational Excellence
- Maintain rigorous project management practices- timelines, briefs, status updates, and stakeholder communication.
- Oversee budget & track ROI
- Document playbooks and best practices to enable repeatable, scalable execution.
REQUIREMENTS
—
- 5-8 years of B2B field marketing experience
- Comfortable working with a large mid-market sales team & understand the programs that drive pipeline at scale
- Experience in SaaS/UCaaS/CCaaS or technology industry.
- Field experience with large mass market organizations where you had to scale programs in a remote environment.
- Demonstrated ability to execute multi-channel programs that drive measurable pipeline
- Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce).
- Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm.
- Excellent project management skills
- Data-driven mindset with the ability to translate metrics into action.
- Experience with audience segmentation
PREFERRED QUALIFICATIONS
—
- Experience using Tableau for reporting
- Familiarity with Zoom products
- Experience partnering with channel/alliance teams on co-marketing motions.
Key Responsibilities
- 5-8 years of B2B field marketing experience
- Comfortable working with a large mid-market sales team & understand the programs that drive pipeline at scale
- Experience in SaaS/UCaaS/CCaaS or technology industry.
- Field experience with large mass market organizations where you had to scale programs in a remote environment.
- Demonstrated ability to execute multi-channel programs that drive measurable pipeline
- Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce).
- Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm.
- Excellent project management skills
- Data-driven mindset with the ability to translate metrics into action.
- Experience with audience segmentation
Skills
SalesforceTableauWorkdayProject Management