Marketing and Social Media Specialist

Best Foot Forward is a nonprofit based in Boca Raton, serving at-risk students throughout Palm Beach County. We are looking for a creative and motivated Marketing and Social Media Specialist to join our incredible team!

The Marketing and Social Media Specialist will play a crucial role in leading and executing BFF's marketing and communications efforts. The ideal candidate will have a strong background in social media, content creation, digital marketing and analytics along with excellent writing skills and a passion for nonprofit work.

This is a full-time (40 hours per week) with some work from home flexibility.

Best Foot Forward is a growing agency with an exceptional work environment. We offer generous PTO, dental and vision insurance, medical insurance, a 401K plan and other benefits. This is a salaried position, amount commensurate with experience.

Key Responsibilities:

Lead BFF's social media strategy across Facebook, Instagram, LinkedIn, and other relevant platforms.

Create, coordinate and schedule engaging content including copy, graphics, photos and videos.

Manage website content to ensure it is current, accurate and aligned with BFF's messaging and priorities.

Monitor social media trends and analytics to evaluate performance and identify opportunities for growth.

Develop and manage email marketing campaigns and newsletters, including content, design, scheduling, and distribution.

Develop press releases and other communications as needed.

Assist with creating compelling messaging and promotional materials that communicate BFF's mission, programs and initiatives.

Support donor and sponsor outreach and stewardship via marketing and communication.

Manage marketing timeline for fundraising events.

Work closely with the Program team to identify activities, stories, and opportunities to showcase content of BFF's mission through social media and marketing.

Manage outside creative vendors/partners, as needed.

Stay current on marketing, communications, social media, and digital trends and bring forward innovative ideas to strengthen BFF's visibility and impact.

Skills & Qualifications

• Proven experience in marketing and social media creation
• Strong understanding of social media platforms and their respective audiences
• Excellent communication and writing skills
• Ability to create visually appealing and effective graphics
• Experience with social media analytics and design/digital marketing platforms (e.g., Google Analytics, Hootsuite, Constant Contact, Canva)
• Ability to manage multiple projects and meet deadlines
• Creative thinking and problem-solving skills
• Passion for nonprofit work and community engagement
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field is preferred but not required

Best Foot Forward is dedicated to empowering at-risk youth to achieve educational success, build confidence, and create brighter futures. Through consistent support, guidance, and meaningful connections, we help students believe in what's possible - giving them the tools to get there.

If you are excited about the opportunity to join our dynamic team, please submit your resume. We look forward to hearing from you and exploring how your skills and experience align with our agency's mission and goals!