- Location
- Didsbury, United Kingdom · Manchester, UK
- Workplace
- Hybrid
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Closing date
- Today
- Source
- Workday
Description
Senior Brand Manager (12-Month Fixed-Term Contract)
About the Role
Essity is home to leading brands including TENA®, Bodyform®, Cushelle®, Velvet®, Plenty® and Tork®, helping to improve health and well-being for millions of people every day.
We're looking for a Senior Brand Manager to join our Consumer Goods team on a 12-month fixed-term contract. This role will lead the activation and growth of Plenty®, one of the UK's leading household towel brands, through the delivery of effective marketing campaigns, product initiatives and digital activities.
This is a hybrid role based in Didsbury, Manchester, with three days per week in the office and up to two days working from home.
What You Will Do
Deliver brand plans and campaigns across ATL and BTL channels.
Lead TV, digital, social and shopper marketing activities to drive brand growth.
Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
Manage external agencies, including briefing, campaign development and performance evaluation.
Support product launches, packaging updates and product range development.
Drive brand presence across retailer websites, owned channels and social media platforms.
Manage marketing budgets and monitor performance against KPIs.
Analyse market and consumer data to identify growth opportunities.
Support artwork development and approval processes.
Provide guidance and support to the Assistant Brand Manager on key projects.
Who You Are
You will bring:
Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
Strong project management and stakeholder management skills.
Experience delivering integrated marketing campaigns across digital and traditional channels.
Commercial awareness and a data-driven approach to decision-making.
Excellent communication and presentation skills.
Strong organisational skills with the ability to manage multiple priorities.
Proficiency in Excel and PowerPoint.
A collaborative, proactive and results-focused mindset.
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
#Essity-UK #LI-KB2 #Hybrid
