Digital Manager

## Join us

At Vodafone, we’re not just shaping the future of connectivity for our customers — we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world.

If you want to grow your career whilst finding the right balance between work and life, Vodafone offers the opportunity to help you belong and make a real impact.

## About Clear

Clear Mobile is Ireland's digital-first challenger mobile brand. We are building a simple, customer-centric mobile business focused on digital acquisition, frictionless customer experiences and sustainable growth.

We are looking for ambitious, commercially minded people who thrive in fast-paced environments, challenge convention and use data to drive decisions.

## Role Purpose

The Digital Manager is responsible for driving customer growth across all digital acquisition channels while owning Clear Mobile's customer acquisition cost (CPA) performance.

This role leads the planning, execution and optimisation of digital marketing activity across paid, owned and earned channels, ensuring the business delivers efficient, scalable customer acquisition and industry-leading conversion performance.

The successful candidate will combine strong commercial acumen, growth marketing expertise and deep digital experience to continuously improve customer acquisition, conversion and ROI.

This is a hands-on role for someone who thrives in a data-driven, challenger environment and has a proven track record of scaling digital-first consumer businesses.

## Key Accountabilities

The Digital Manager will be accountable for:

• Customer acquisition cost (CPA)

• Digital sales performance

• Online conversion rates

• Website traffic growth

• Lead generation

• Return on marketing investment (ROMI)

• Search visibility

• Paid media effectiveness

• Digital funnel performance

• Customer acquisition growth

## What you’ll do

Responsibilities:

Digital Growth Strategy

• Develop and execute Clear's digital growth strategy.
• Identify acquisition opportunities across the digital ecosystem.
• Build scalable customer acquisition programmes.
• Continuously optimise digital channel performance.
• Drive a culture of testing, experimentation and growth.

Search Marketing (SEO & PPC)

• Own Clear's SEO strategy and performance.
• Develop and deliver technical and content SEO initiatives.
• Manage PPC activity across search platforms.
• Improve search rankings and organic traffic.
• Maximise paid search efficiency and return on investment.
• Monitor competitor search activity and identify opportunities.

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Performance Marketing

• Manage and optimise:
• Paid Search
• Paid Social
• Display
• Affiliate Marketing
• Retargeting
• Digital Partnerships
• App Marketing
• Continuously improve customer acquisition outcomes.
• Allocate budgets based on performance and ROI.
• Drive channel optimisation through data and analytics

Conversion Rate Optimisation (CRO)

• Own end-to-end digital funnel performance.
• Identify drop-off points and optimisation opportunities.
• Run A/B testing and experimentation programmes.
• Improve website, app and checkout conversion rates.
• Partner with Digital Product and CX teams to enhance customer journeys.

##

Data & Analytics

• Establish KPI frameworks and reporting.
• Use customer and behavioural data to drive decision making.
• Measure campaign effectiveness and attribution.
• Deliver actionable insights to the leadership team.
• Forecast acquisition performance and recommend investment priorities.

Agency & Partner Management

• Manage digital agencies and external partners.
• Ensure delivery against performance targets.
• Challenge agency recommendations using data and commercial outcomes.
• Build strong relationships with key digital platforms and partners.

## Success Measures

Commercial

• CPA performance
• Digital customer acquisition
• Gross adds
• Revenue growth
• Marketing ROI
• Cost per sale

Digital

• Website traffic growth
• Conversion rates
• Organic search rankings
• Organic traffic growth
• PPC performance
• ROAS (Return on Ad Spend)

Customer

• Funnel conversion performance
• Customer journey effectiveness
• Digital engagement metrics

## Who you are

Experience & Skills:

Essential

• 5+ years' experience in digital marketing, growth marketing or performance marketing roles.
• Proven experience managing digital acquisition programmes.
• Strong SEO and PPC experience.
• Deep understanding of customer acquisition funnels.
• Experience managing significant digital media budgets.
• Strong analytical and commercial skills.
• Expertise in digital performance measurement and optimisation.
• Experience using web analytics and digital marketing platforms.
• Demonstrated success delivering customer growth in digital-first businesses.

Highly Desirable

• Telecoms experience.
• Experience in digital challenger brands.
• Experience in subscription businesses.
• E-commerce or direct-to-consumer experience.
• App-based business experience.
• Experience in fintech, media, streaming or digital-native organisations.

##

Leadership Behaviours:

Challenger Mindset

• Challenges accepted approaches.
• Seeks growth opportunities others miss.
• Embraces innovation and experimentation.

Commercial Focus

• Obsessed with ROI and business outcomes.
• Understands the economics behind every acquisition decision.
• Makes data-led investment decisions.

Digital First

• Deeply understands digital customer behaviour.
• Keeps pace with emerging channels, platforms and technologies.
• Leverages automation, AI and analytics to improve performance.

Growth Orientation

• Constantly tests and learns.
• Focuses on scalable customer growth.
• Driven by measurable outcomes.

Bias for Action

• Operates at pace.
• Takes ownership.
• Delivers results in a fast-moving environment.

## Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background.

If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply — you may be the right candidate for this role or another opportunity.

## What’s in it for you?

The flexibility to work how you perform best, with hybrid ways of working and real focus on work-life balance

A competitive package including salary, bonus and a strong pension to support you now and long-term

‘’Generous’’ flexible benefits allowance, plus access to comprehensive health and wellbeing support

Access to our on-site wellness centre and gym, alongside a wider wellbeing programme

Free mobile plan, device offers and exclusive discounts for you, your family and friends

Market-leading family policies and flexibility to support you at every stage of life

Real opportunities for career growth through learning, development and internal progression

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## Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people’s lives and the world around us.

Through our technology, we empower people — connecting everyone regardless of who they are or where they live — and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn’t a concept; it’s lived, breathed, and cultivated through everything we do. You’ll be part of a global and diverse community with many different minds, abilities, backgrounds and cultures.

We’re committed to increasing diversity, ensuring equal representation, and making Vodafone a place where everyone feels safe, valued and included.

Vodafone is committed to supporting candidates with disabilities during the recruitment process. If you require any adjustments, please let us know.

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Together we can.

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