VP, Head of Activation

The Role:

As the VP, Head of Activation, you will lead the largest and most dynamic engine within our Client Solutions department. This isn't a role for a spectator. You will be the architect of our execution strategy, overseeing a multi-channel powerhouse that spans all media that Kepler buys, consults, creates, or analyzes on behalf of clients. You will bridge the gap between high-level brand storytelling, agency innovation, and granular technical media execution. We need a visionary who understands that "performance" and "brand" are two sides of the same coin, and who possesses the industry clout and ability to negotiate at the highest levels with ad technology and media partners. 

Key Responsibilities:

1. Strategic Vision & Innovation

• The Future of Agentic Media Activation: Co-develop the "North Star" for how our agency activates media in a rapidly evolving agentic-powered world.
• Full-Funnel Integration: Create frameworks that drive profitable, sustainable growth across all media channels.
• Omni-Channel Mastery: Ensure teams are implementing a unified strategy across all media partners and channels, via media platforms and Direct IOs, moving away from "channel-first" thinking to "audience-first" activation.

2. Partnership & Ecosystem Management

• Deep Relationships: Leverage existing high-level connections at major platforms and publishers to secure first-to-market alphas, better rates, and strategic support.
• Diversification: Expand our footprint beyond the Big Three. You should be as comfortable discussing a custom content integration with a niche publisher as you are discussing a YouTube Masthead buy.

3. Leadership & People Operations

• Scale the Team: Lead, mentor, and grow the largest sub-department in the agency. You are responsible for the career mapping and retention of a diverse group of specialists.
• Culture of Excellence: Foster an environment of continuous testing, learning, and critical thinking.
• Global Activation for NAM: Manage high-performing global Activation teams that support Kepler’s North America business.

4. Operational Excellence

• Standardization: Develop global best practices for campaign setup, optimization, and reporting to ensure "best-in-class" work is the baseline, not the exception.
• Technology Stack: Influence the selection and implementation of Kip, the Kepler Intelligence Platform, and our ad tech stack of preferred 3rd party tools and partnerships (e.g., DSPs, Buying/Bidding Tools, Analytics suites).

The Ideal Profile

• 12+ Years of Experience: You’ve spent over a decade in the weeds and in the boardroom, with a proven track record of managing $100M+ in aggregate media spend.
• Media Partner and PlatformAgnostic: You aren't "a Google person" or "a Social person." You are a Media person who understands how brands grow, how people interact with brands, and which media opportunities will resonate best for sustainable growth. 
• High EQ: You can translate complex technical jargon into "client-speak" and navigate the internal politics of a large agency or corporate structure with grace.
• Data-Fluent: You don't need to be a data scientist, but you must be able to challenge a measurement framework and understand the nuances of advanced measurement methodologies such as MMM (Marketing/Media Mix Modeling) and MTA (Multi-Touch Attribution).

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

• Base Salary: $210,000 - $230,000
• Target Annualized Discretionary Bonus: 20% (42,000 - $46,000)
• Target Total Cash: $252,000 - $276,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here