Commercial Planning & Category Strategy Manager – North Europe (SodaStream)

Overview

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first – to help create a better, more sustainable future for generations to come.Want to change the way the world drinks?

As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets. This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards. 

Responsibilities

Demand acceleration & growth strategy 

• Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
• Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts). 
• Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE. 

Perfect store & commercial excellence

• Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion. 
• Drive continuous improvement through KPI’s performance tracking and field feedback loops. 
• Facilitate course corrective actions and identify capabilities/performance gaps.  

Customer & channel development

• Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.  
• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners. 
• Drive channel-specific strategies tailored to on-line and off-line channels. 

Cross-Functional Leadership

• Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level. 
• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
• Lead and inspire cross-functional teams to deliver integrated commercial solutions.
• Foster a culture of agility, innovation, and data-driven decision-making 

Qualifications

Key capabilities & experience 

• Proven experience in commercial strategy, demand generation, or category management.
• Strong track record in FMCG or consumer goods, ideally across multiple markets.
• Deep expertise in Perfect Store and retail execution excellence .
• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
• Strong commercial acumen.  
• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
• Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.