- Location
- PH
- Workplace
- Onsite
- Type
- Full-time
- Department
- Operations
- Education
- Master
- Closing date
- Today
- Source
- Vincere
Description
KEY RESPONSIBILITIES
You will:
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Execute 1:1 direct marketing content (email, SMS, direct mail) against channel plans and calendars; partner closely with the creative team on copy, assets, and templates.
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Build and maintain content components (modules, snippets, dynamic blocks); manage version control, tagging, accessibility checks, and approvals.
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Set up and QA campaigns and journeys (audience selection, personalization rules, links/UTMs, deliverability checks); monitor in‑flight performance with campaign team.
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Support AI‑enabled workflows (drafts, variation generation, content summaries) with human review for brand, accuracy, and compliance.
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Run A/B tests and document learnings; update playbooks and libraries based on performance insights.
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Track and report channel KPIs (open/click rates, CTR-to-conversion, delivered/blocked, bounce/complaint, opt‑in/opt‑out trends); surface remediation suggestions.
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Partner with Compliance/Legal to ensure content adheres to HIPAA, TCPA, ADA and internal standards; maintain audit records.
QUALIFICATIONS:
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3–5+ years in direct marketing content operations (email/SMS/direct mail) within a regulated environment; healthcare experience a plus.
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Practical proficiency with journey tools, content management/tagging, QA, and analytics dashboards.
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Comfort using AI tools for drafting and optimization, with strong attention to detail and governance.
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Strong organization and project management skills; ability to juggle multiple campaigns and deadlines.
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Clear communicator and collaborative partner with creative, analytics, and product teams.
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Bachelor’s degree in marketing, communications, or related field.
Work Setup: Onsite
Work Schedule: Graveyard Shift
Locations: Makati City
