- Location
- Hyderabad, India · Indore, India
- Department
- Marketing
- Source
- Keka
Description
About the Role
Growth is a numbers game, and we’re looking for someone who loves playing it. As our Digital Marketing Executive, you’ll own the full digital funnel: paid media, SEO, analytics, lead generation, and marketing automation. Every campaign you run will be judged by one standard: does it bring in quality customers at a healthy return? You’ll also put AI tools to work every day to test faster, automate repetitive tasks, and uncover insights others miss.
What You’ll Do
Paid Media and Performance
- Plan, launch, and optimize campaigns across Google, Meta, LinkedIn, YouTube, and display networks, and test emerging channels such as ChatGPT Ads as they become available
- Own budgets, audience targeting, remarketing, ad creatives, conversion tracking, and A/B testing
- Drive down CPC, CPL, CPA, and CAC while pushing up ROAS and conversion rate
SEO and Organic Growth
- Handle technical, on-page, and off-page SEO
- Run keyword research, competitor benchmarking, site audits, and content-gap analysis
- Track rankings, organic traffic, indexing, Core Web Vitals, and conversions, then act on what the data shows
Analytics and Insights
- Set up and maintain GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM frameworks
- Build clear, decision-ready dashboards in Looker Studio, Power BI, Excel, or Google Sheets
- Analyze funnels and attribution to find where we lose leads and where we can scale
Lead Generation and CRO
- Generate qualified leads from both paid and organic channels
- Monitor lead quality and stage-by-stage funnel conversion
- Partner with Sales to improve lead handoff, follow-up, and landing-page performance
Automation and AI
- Design workflows in n8n, Zapier, or Make, integrating CRMs, APIs, and webhooks
- Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and workflow automation
Creative Support
- Contribute to social campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI design tools
What We’re Looking For
- 2-5 years of hands-on digital marketing experience with a track record in lead generation and customer acquisition
- Strong command of paid ads, SEO, GA4, GTM, Search Console, and conversion tracking
- Reporting experience in Looker Studio, Power BI, Excel, or Google Sheets
- Working knowledge of n8n, Zapier, or Make, plus APIs, webhooks, and CRM integrations
- Solid understanding of funnels, CRO, and ROI optimization
- Sharp analytical thinking, clear communication, and a problem-solving mindset
- Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field
Nice to Have
- Background in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation
- Experience with HubSpot, Salesforce, or Zoho
- Basic HTML, JavaScript, and website architecture knowledge
How We’ll Measure Your Success
- Days 1-30: Audit current campaigns, tracking, and reporting; close the gaps
- Days 31-60: Launch optimized campaigns and dashboards; automate at least two manual workflows
- Days 61-90: Show measurable gains in CPL, lead quality, and conversion rate
Why You’ll Love Working Here
- Real budgets, real ownership, real results
- One role that covers paid media, SEO, automation, and AI
- Premium marketing and AI tools, plus support for continuous learning
- A collaborative team that tests ideas and lets data decide
Skills
JavaScriptExcelSalesforcePower BILookerHubSpotSEOCPA