Customer Journey Expert Marketing BB 9

Customer Journey Expert Marketing 9 (Easy Banking, Business Banking NL)

We are looking for a hands-on marketing professional to join the Business Banking Marketing team and help strengthen our (online) visibility in the market. As part of the Easy Banking department, you will contribute to delivering mid-funnel marketing activities for our business banking target audience.

Do you have affinity with entrepreneurs and the business market? Do you enjoy creating and optimizing content that delivers real results in terms of reach, clicks, and engagement? Are you practical, results-driven, and quick to spot opportunities for improvement? Then this could be the role for you!

Your work environment

Easy Banking is part of Business Banking Sales NL and has the mission of making ING the best bank for business customers in the Netherlands.

We focus on strengthening our digital customer experience and service model. Within the department, we work on improving the performance of our digital channels, enhancing customer experience, and increasing the effectiveness of our marketing activities for Business Banking NL.

Your role

As a Customer Journey Expert, you will work closely with your squad to deliver mid-funnel marketing activities. Your primary focus will be on creating, publishing, and optimizing content that drives reach and traffic to our digital channels.

Your responsibilities include:

• Creating and publishing online content, such as articles, web pages, and campaign assets
• Optimizing content based on performance metrics, including reach, clicks, and conversion
• Managing and improving content across our digital channels, including our website and marketing campaigns
• Contributing to campaign execution with a strong focus on delivery and results
• Identifying opportunities to continuously improve content and campaign performance

You are able to work independently on your own responsibilities while actively collaborating with colleagues to achieve the best possible results.

Who we are looking for

For this role, we are looking for someone with approximately 2–5 years of relevant work experience who recognizes themselves in the following profile:

1. Content & Digital Marketing

You have experience creating and optimizing online content. You understand how to write and structure content for digital channels and have a strong sense of what drives reach, engagement, and clicks.

2. Hands-on and Results-Oriented

You enjoy working in a practical way and get energy from delivering visible results. You are comfortable working with deadlines and can easily switch between different tasks and priorities.

3. Data-Driven Mindset

You have a basic understanding of content performance metrics and are able to analyze data and translate insights into improvements. You can perform analyses and understand how to use data to drive decisions and results.

4. Collaboration

You enjoy working with others and contribute to a positive, results-oriented team environment. You are proactive and take ownership of your work.

5. Language Skills

You are fluent in Dutch, both written and spoken, as a significant part of the content and communication for this role is aimed at the Dutch market.

What we offer

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary tailored to your qualities and experience
• 24-27 vacation days depending on contract 
• Pension scheme 
• 13th month salary 
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary 
• 8% Holiday payment 
• Personal growth and challenging work with endless possibilities 
• An informal working environment with innovative colleagues 
• Work Agile, so new ideas come to life faster 
• Hybrid working location, with the office located in Amsterdam

Questions?

If you are interested, please upload your CV and motivation letter by clicking the “Apply” button. In case you have specific questions, you can contact Martine Devilee, Lead Marketing Easy Banking via mail ([email protected]) or phone 0654724416.