Country Manager - Belgium

You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country. 

Responsibilities

• Lead and develop best in class team of local experts and professionals 

• Drive revenue growth through customer engagement 

• You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market 

• Accountable for customer life cycle from acquisition to retention  

• Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends 

• Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys 

• Optimise daily operations to improve quarterly performance and meet annual revenue targets 

• Responsible that all executions are compliant in their market 

• Follow closely the competition and industry/market trends 

Requirements

•  Bachelor's degree in business, sales, or marketing 
  
  
• More than 10 years’ experience in marketing or commercial positions  

• At least 3 years of experience at a senior strategic level  

• Direct experience working on Belgian market 

• Solid people management experience 

 

• Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success 

• Gaming retail experience will be considered an asset 

• Excellent skills in communication, both verbally and in writing 

• Excellent project management abilities in driving multiple initiatives at once 

• Results orientated and strong analytical skills 

• Proactive, driven and have a positive can-do attitude 

• Energised by a rapidly changing environment and welcome the unexpected challenges 

What you will get

• Working with a great team of people were teamwork, support and learning are our driving
• Working within a dynamic and fast paced industry.
• Competitive remuneration package and relocation support to Malta available.
• Hybrid structure with the option to work remotely twice a week.
• Healthcare plan.
• Fabulous office and work environment in one of Malta’s prime locations.
• On the job training by skilled people who have sound experience in the industry.
• Multiple company events throughout the year, and fun team building events.
• Dedicated time for training through online platforms.

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