Senior Digital Marketing & Creative Specialist (ZR-745)

Horizon Tech is seeking an experienced digital marketing professional to manage the company's online presence, social media, creative content, SEO, and paid advertising. The role is responsible for increasing brand visibility, engaging business audiences, and generating qualified sales and quotation enquiries.

Key Responsibilities:

Digital Marketing Management:

• Plan and execute digital marketing activities aligned with business goals, product promotions, and seasonal priorities.
• Maintain a practical marketing calendar and coordinate campaigns with management, sales, and operations.
• Identify target industries, decision-makers, and suitable digital channels in Qatar.
• Monitor competitors, market trends, and campaign opportunities.
• Drive relevant website visits, WhatsApp conversations, and quotation enquiries.
• Manage priorities, timelines, and approvals independently.

Social Media & Content Creation:

• Manage Instagram, Facebook, LinkedIn, TikTok, and X accounts, including content planning, scheduling, publishing, and community monitoring.
• Create clear, business-focused captions and calls to action for products, completed projects, company activities, and seasonal campaigns.
• Produce professional graphics and short-form videos for social media, advertisements, website banners, email campaigns, and presentations using approved brand guidelines.
• Perform essential image and video editing, including product mock-ups, background removal, subtitles, transitions, basic colour correction, and audio improvement.
• Adapt content for each platform, with particular focus on reaching business decision-makers through LinkedIn.
• Respond to or route comments, messages, and sales enquiries promptly.
• Obtain approval before publishing client names, logos, prices, testimonials, or confidential project information.
• Maintain organized editable files, published content, and media assets.

SEO & Website Visibility:

• Research relevant keywords for corporate gifts, promotional products, and related services in Qatar.
• Optimize priority website pages, titles, descriptions, headings, images, and internal links.
• Prepare useful website content such as service pages, FAQs, and articles.
• Monitor search visibility, indexing, and traffic using Google Search Console and Google Analytics 4.
• Manage and improve Google Business Profile.

Meta & Google Advertising:

• Plan, launch, and manage Meta and Google campaigns for awareness, traffic, WhatsApp conversations, and lead generation.
• Define suitable audiences, locations, keywords, budgets, and campaign objectives.
• Create or adapt effective advertising copy, graphics, and videos.
• Set up or coordinate conversion tracking and basic A/B testing.
• Optimize campaigns to improve lead quality and control cost per result.
• Obtain management approval before campaign launch or budget changes.

Analytics & Reporting;

• Prepare a concise monthly report covering social media, website, SEO, and paid advertising performance.
• Track reach, engagement, traffic, enquiries, conversions, advertising spend, and cost per lead.
• Highlight the strongest content and campaigns, key issues, and lead quality.
• Provide clear recommendations and priorities for the following month.
• Maintain accurate records of completed work and campaign results.

Requirements:

• Minimum 3 years of practical experience in digital marketing, social media management, SEO, and paid advertising.
• Proven experience managing business social media accounts and creating content calendars.
• Working knowledge of Meta Ads Manager, Google Ads, Google Analytics 4, Search Console, and Google Business Profile.
• Ability to create professional graphics and edit short-form videos using Adobe Creative Cloud, CapCut, or similar tools.
• Strong written and spoken English, with the ability to produce clear marketing and business content.
• Good creative judgment, attention to detail, and understanding of brand consistency.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Experience in B2B marketing and the GCC market is preferred.

Other Details:

• Employment Type: Full-time
• Work Arrangement: Oniste
• Working Hours: 5:30 pm – 2:30 am pkt