- Location
- Bangkok
- Department
- Marketing
- Seniority
- Senior
- Experience
- 7+ years
Description
AnyMind encourages and nurtures a growth mindset—supporting those who are eager to challenge themselves, deliver results, and proactively develop their careers. We provide an environment where ambition and performance lead to limitless opportunities for growth, and where anyone willing to take ownership of their journey will always find new doors to open.
Senior Manager of Strategic Planning is responsible for developing and executing comprehensive strategies that align with client business objectives and industry trends. This role requires a deep understanding of influencer marketing and strategic planning (IMC). The Lead will oversee a small team of strategic planners, mentor their development, and build a strong foundation internally as a team as well as externally with clients.
What You'll Do
Integrated Marketing Communications
- Strategy Development: Oversee the team to understand and develop comprehensive digital marketing strategies that align with client business objectives and industry trends.
- Market Research: Oversee the team to conduct in-depth market research and competitive analysis to identify opportunities and challenges.
- Experience: Prior Experience in managing planner team whose scope of work is in Influencer Marketing. A leader who can demonstrate ability to lead multiple support teams to align with client’s marketing objectives. A clear direction for each marketing campaign should be led by this candidate after client’s briefing.
- Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., creative, media, account management) to ensure seamless execution of strategic plans.
- Innovation: Stay up-to-date with the latest digital marketing trends and technologies. Identify and explore new opportunities for growth and innovation within the agency as well as introducing new innovations to the planner team.
Team Leadership
- Mentorship: Mentor and develop a team of strategic planners, fostering a collaborative and high-performing work environment.
- Oversight: Oversee the daily operations of the strategic planning team, ensuring efficiency and productivity.
- Support: Provide guidance and support to team members, helping them develop their skills and knowledge.
Client Relationships
- Relationship Building: Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
- Presentation: Present strategic recommendations to clients in a clear and compelling manner, gaining their buy-in and support.
- Collaboration: Collaborate with client teams to understand their business challenges and identify opportunities for growth.
Who You Are
- Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
- 7+ years of experience in strategic marketing, with a strong knowledge in influencer marketing, paid media, and creatives.
- Leadership experience, with a passion for mentoring and developing talent.
- Experience 3+ years managing teams size of at least 5 people.
- Proven track record of developing and executing successful IMC campaigns.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
- Familiarity with influencer marketing tools and platforms, as well as social media trends.
- Strong Fluency in English is Required
- Prior track record of AI usage and adaptation will be highly considered
Why You'll Love It
- Advanced AI tools for all positions
- Creative office at Emporium Tower
- Competitive Salary
- Performance Review (2 times per year)
- Annual Performance Bonus
- Annual Paid Leave
- Marriage, Compassionate, and Parental Leaves
- Health Insurance
- Social Security
- Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
- TGIF and other fun events at office
Skills
Strategic Planning