PPC Specialist

Hi there! We are South and our client is looking for a PPC Specialist!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.

• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.

• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.

• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited. 

• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

• Build, launch, monitor, and optimize paid search campaigns, primarily through Google Ads.
• Manage multiple accounts, advertising budgets, bidding strategies, audiences, and conversion goals.
• Conduct keyword research, develop ad copy, and continuously test and refine campaign structures.
• Analyze performance metrics, including CPA, ROAS, CTR, and conversion rates, to identify improvement opportunities.
• Set up, validate, and troubleshoot conversion tracking and reporting.
• Identify opportunities to improve landing-page performance and collaborate with creative and web teams.
• Prepare performance reports and provide actionable recommendations.
• Communicate proactively with team members regarding campaign performance, priorities, and potential challenges.

• Proven experience managing PPC campaigns across multiple accounts, ideally in a digital marketing agency.
• Strong hands-on experience with Google Ads and Google Analytics 4.
• Solid understanding of conversion tracking and campaign measurement.
• Ability to analyze performance data and translate insights into effective optimization strategies.
• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
• Strong written and spoken English.

• Google Ads certifications or equivalent platform expertise.
• Experience with Google Tag Manager and Looker Studio.
• Familiarity with paid social advertising platforms.
• Experience managing lead-generation campaigns, particularly for service-based businesses.

Schedule: Monday to Friday, 9 AM – 5 PM U.S. Central Time.
Compensation: USD salary
Location: 100% remote opportunity

If this opportunity sounds good to you, send us your resume!