Digital Marketing Assistant (Shanghai based)

About ITC:

IT Consultis (ITC) is an award-winning Digital Transformation Consultancy in China & Asia, empowering Fortune 500 companies and C-Levels with the right strategy & execution playbook.

We partner with 500+ premium brands in various sectors, such as LVMH, Apple, Moschino, Hublot, Omega, Maison Margiela, Marni, Stella McCartney, Shiseido, BASF, Intralox, Brandy Melville, Wellington College, AmCham, Banyan Tree, Accor, Pernod Ricard, Pirelli, Swatch Group, and more.

Our expertise includes:

Omnichannel Audit, Customer Experience & Journey Mapping

Salesforce / CRM / CDP, Marketing Automation & Social CRM

WeCom Clienteling, Xiaohongshu KOS, & Retail Digital Transformation

Creative & Content, Photo/Video Production & Performance Tracking

China Social & Community Operations (WeChat, Xiaohongshu, Weibo, Douyin), including KOL/PR & Campaign Activation

Website, WeChat Mini Program, App & E-Commerce Development (including UX/UI Design)

System & Infrastructure Integration

Digital Transformation Talent Augmentation

About This Position:

This position requires a high level of proactivity and a self-driven mindset. You will be placed in ITC Marketing Department, supporting various marketing activities to help drive qualified lead generation. In addition, you will also occasionally help our Consulting team on their strategy proposals to win more deals.

We are a team of highly-proactive individuals that work seamlessly as a team, supporting one another for continuous growth and knowledge building. We place strong emphasis on investing in our teammates' progression over time. And such, we are looking for an A-player that can really contribute to the team with innovative ideas and strategic value.

We help international enterprises enter and grow in Mainland China, and support Chinese enterprises expanding globally. With China as our key market alongside hubs like Singapore and Hong Kong, the channels we operate across can be different, but the reach is always global. All the more reason we're looking for an A Player!

Responsibilities:

Market Research & Marketing (70%)

1. Conduct market research across multiple channels: Gather insights in both Chinese and English, online and offline. You'll help the team track topics like Salesforce on Alibaba Cloud, WeCom clienteling, Social CRM, Customer Data Platform, marketing on social media (like WeChat & Xiaohongshu), technologies (like Magento, Drupal, WordPress), and digital transformation in various industries (luxury retail, education, hospitality, B2B...).

2. Collaborate with different departments for insight gathering: S&CC, Tech, Design, and Presales teams

3. Help create and publish engaging long- and short-form content for our main channels, including: ITC Website insights and Projects (case studies), LinkedIn, Newsletter, Whitepaper/Report, WeChat Official 4. Account partners' channels and industry publications, and Credentials case studies.

5. Translate English content into Chinese for local audience reach.

Help plan, develop, and implement SEO and PPC activities for English and Chinese content, including recommending changes to the website architecture, content, keyword placement and density, linking, and other factors.

6. Monitor marketing performance: Support the delivery of detailed marketing KPI reports (lead generation, SEO positioning, GEO visibility, website traffic, social media engagement) with visualized dashboards and actionable insights across all channels.

LinkedIn Lead Generation / Lead Qualification to attract new business opportunities (20%)

1. Implement daily outbound communications via LinkedIn to targeted potential leads in order to plan meetings to explore partnership synergies

Assist in strategic planning, analysis and implementation for LinkedIn lead generation activities

2. Assist lead qualification communication and meeting scheduling for the Managing Director and Pre-sales team

Other Marketing Activities (10%)

1. Support CRM and Email Marketing System updates for lead management, ensuring the systems and processes are properly respected.

2. Support online/offline event promotion, deck building, partner and on-site coordination, and post-event follow-up.

3. Support management of Shanghai office's Welcome Slides

4. Manage, organize, and export tailored Credentials per Pre-sales team requests

5. Support the development and management of AI agents and AI-powered tools to improve operational efficiency

Requirements:

As an A-player, you will be/have:

1. Current studying in Marketing / Digital or relevant fields

2. Able to commit at least 4 days/week, from 5-6 months

3. Strong communication in English (speaking, writing, listening, reading) and researching skills to facilitate cross-border discussions and content writing

4. Great visualization skills; experience with Figma, Canva, or CapCut is a plus

5. Excellent attention to details / detailed-oriented

6. Quick learner, adaptive to difficult digital concepts and workflows

7. Strong logical thinking, analytical and problem-solving skills

8. Versatile and open to different tasks & roles depending on the team's needs

9. Great team player, positive attitude with eagerness to learn in a fast-paced digital industry

10. Passionate about Technology, Digital Transformation, eCommerce, Marketing Automation, and other digitalization trends in China & Asia markets

Nice to have:

1. Existing knowledge or previous experience with China market is highly regarded

2. Knowledge of Mandarin (speaking + listening + writing skills) is a great plus

3. Knowledge about the digital landscape, Marketing Automation, CDP, CRM, eCommerce, WeChat, WeCom, Magento, Drupal, Laravel, WordPress, etc

4. Familiarity with WordPress CMS backend

5. Experience with SEO tools

Other Information:

1. Report to Digital Marketing Manager

2. Main market: Mainland China & APAC

3. Successful candidates who can onboard immediately to be preferred.

The package:

For all incoming interns :

1. Paid internship with competitive allowance – we are highly invested in our teammates' individual and professional growth, and thus we also expect high commitment, excellent work ethics and value delivered from you

2. Say NO to dress code. We have an international, dynamic environment with French & European roots

3. Multi-cultural teammates with 10+ nationalities. You'll be able to meet different people and learn more about different cultures every day

4. ENGLISH is the main daily communication language

5. The office has available tea, coffee and snacks