Digital Marketing Assistant

Digital Marketing Assistant

A well-established and fast-growing convenience retail brand is seeking a creative, driven, and proactive Digital Marketing Assistant to join their dynamic team in Brackenfell. This is an exciting opportunity for a passionate marketing professional who thrives in a fast-paced retail environment and enjoys bringing campaigns, content, and digital strategies to life. Reporting directly to the Digital Marketing Manager, the successful candidate will play a key role in supporting national and regional marketing campaigns, managing digital content, engaging with franchisees, and helping grow the brand across multiple digital platforms. Responsibilities: Campaign Support & Execution: • Assist with the planning, rollout, and monitoring of national and regional marketing campaigns. • Support promotional initiatives and ensure campaigns are aligned across digital platforms and stores. • Assist with campaign reporting and performance tracking.

Social Media Management: • Support content creation and scheduling across digital platforms. • Manage store-specific content across brand pages and social media channels. • Monitor social media engagement and assist with maintaining brand consistency online.

Website & Content Management: • Maintain and update the company website and online catalogue. • Ensure website content aligns with current campaigns, promotions, and brand standards. • Assist with basic SEO and digital optimisation initiatives.

Franchise & Stakeholder Engagement: • Build and maintain strong relationships with franchisees and regional managers. • Support local store marketing initiatives and regional campaigns. • Assist stores with digital content and promotional support where required.

Performance Tracking & Reporting: • Monitor, measure, and report on campaign effectiveness, engagement, and digital performance. • Assist with analysing campaign data and identifying improvement opportunities.

Creative Coordination: • Work closely with design agencies to brief, review, and approve creatives and promotional artwork. • Ensure all marketing materials align with brand identity and campaign objectives.

Google & Facebook Location Pages: • Assist in managing Google Business and Facebook location pages. • Ensure store information remains accurate, updated, and engaging for customers.

Requirements: • Marketing Degree or Diploma (NQF 7). • 2–3 years’ experience in a marketing role or marketing internship environment. • Own reliable transport is essential, as store visits will be required. • Mileage for business-related travel will be reimbursed.

Skills: • Excellent written and verbal communication skills. • Strong grammar, proofreading, and attention to detail. • Creative with strong content creation abilities and a passion for digital media. • Strong organisational and time management skills. • Ability to manage multiple deadlines and stakeholders effectively. • Proactive thinker with initiative and strong problem-solving abilities. • Well-organised and able to work efficiently in a fast-paced environment. • Familiarity with digital tools including Google Business, Meta Suite, and basic SEO principles. • Collaborative team player who performs well under pressure. • Passionate about digital marketing, retail, food, and the convenience industry. • Energetic, creative, and aligned with a bold and dynamic brand personality.