Sales Manager - Agricultural Division
Norstar Industries Ltd.
Morris, MB | Full-Time | Leadership Role

If you have successfully sold farm equipment, agricultural equipment, or farm supplies, we'd like to hear from you.

We're looking for a proven sales leader with firsthand experience serving the agricultural industry. Whether you've represented equipment manufacturers, tractor dealerships, precision agriculture companies, or agricultural suppliers, your industry knowledge and customer relationships will position you for success.

About Norstar Industries

Norstar Industries is a Manitoba-based manufacturer of high-quality agricultural equipment serving farmers across North America. Built on craftsmanship, innovation, and family-owned values, Norstar empowers its leaders to make decisions, drive results, and continuously improve the customer experience.

Learn more at www.norstarindustries.ca.

Position Overview

Norstar is seeking a Sales Manager to lead and grow its Agricultural Division. You'll coach an experienced sales team, strengthen accountability, improve sales performance, and help drive the company's continued growth in the agricultural market.

Success in this role requires someone who understands the agricultural industry, earns trust quickly, and can introduce structure, coaching, and sales strategies while building on an already established team.

Key Responsibilities

• Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability
• Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals
• Build trust and credibility with a tenured sales team while driving alignment and continuous improvement
• Create and implement structured sales processes, reporting, and forecasting practices
• Partner cross-functionally with production, customer service, and leadership to ensure alignment and execution
• Identify opportunities for market expansion, product positioning, and revenue growth
• Monitor and evaluate sales performance, providing regular feedback and coaching to the team
• Support a culture of professionalism, integrity, and strong customer relationships across all sales activities

What Success Looks Like

• An engaged, accountable, and high-performing sales team.
• Clear visibility into sales activity and forecasting.
• Consistent achievement of revenue targets.
• Strong collaboration across departments.
• A culture of ownership and continuous improvement.

Qualifications & Experience

• 7+ years of sales experience, including 3-5 years in a leadership role.
• Required: Experience selling farm equipment, agricultural equipment, agricultural technology, farm supplies, seed, crop inputs, livestock equipment, or related agricultural products.
• Candidates with experience selling for tractor manufacturers, agricultural equipment dealers, farm supply companies, or precision agriculture providers are strongly encouraged to apply.
• Proven success leading and developing sales teams.
• Experience implementing KPIs, forecasting, and performance management.
• Strong leadership, communication, and relationship-building skills.
• Strategic mindset with excellent judgment and professionalism.

Culture & Leadership Fit

You'll thrive if you:

• Lead with integrity, accountability, and respect.
• Build trust through consistency and follow-through.
• Comfortable working in a faith-informed environment, regardless of personal religious affiliation
• Enjoy a fast-paced, hands-on, entrepreneurial culture.
• Communicate openly and collaborate across teams.
• Take ownership with a long-term perspective.

Compensation & Benefits

• Competitive base salary plus performance bonus.
• Leadership-level compensation based on experience.
• Opportunity to shape a growing division.
• Collaborative, entrepreneurial work environment.
• Long-term career growth with a stable, values-driven company.

Why Join Norstar

If you've built your career serving the agricultural industry and are ready to lead a high-performing team, we'd love to hear from you. Join Norstar Industries and help shape the future of a respected agricultural manufacturer.