Sales & Marketing Coordinator

## Description

### Sales & Marketing Coordinator – The Ordinary

The Sales & Marketing Coordinator is responsible for coordinating the execution of commercial and marketing strategies for The Ordinary in Latam Distributors Market, ensuring the effective implementation of business plans with the brand's authorized distribution and retail partners.

This role monitors commercial performance, including sell-in, sell-out, inventory levels, and key business metrics, providing data-driven insights and recommendations to support decision-making. The position also coordinates product launches, marketing campaigns, and promotional initiatives, working closely with internal cross-functional teams and external partners to achieve business objectives while maintaining the brand's global standards and positioning.

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## Key Roles & Responsibilities

### 1\. Monitor Commercial Performance and Business Results

• Analyze sell-in, sell-out, inventory, and other key performance indicators to assess business performance.
• Prepare regular business reports and performance dashboards for local and regional stakeholders.
• Identify risks, opportunities, and growth drivers through data analysis and market insights.
• Support business reviews and provide recommendations to enhance commercial performance.

### 2\. Coordinate Commercial and Marketing Execution

• Coordinate the implementation of marketing campaigns, promotional activities, and product launches.
• Ensure alignment between local execution and global brand guidelines.
• Track campaign performance and support post-activity analyses.
• Collaborate with internal teams and external partners to ensure timely and effective execution of initiatives.

### 3\. Manage Day-to-Day Partner Relationships

• Serve as a key operational contact for distributors, retailers, and commercial partners.
• Monitor partner performance and ensure accurate and timely business reporting.
• Follow up on action plans and business initiatives designed to improve performance and achieve sales objectives.
• Support the preparation and coordination of regular business review meetings with partners.

### 4\. Support Business Planning and Forecasting Processes

• Consolidate and analyze business data to support forecasting and planning activities.
• Assist in inventory monitoring and demand planning processes.
• Track business performance against targets and highlight relevant variances.
• Support the development of monthly, quarterly, and annual business plans.

### 5\. Budget and Project Coordination

• Track marketing expenditures and support budget management activities.
• Coordinate vendors, agencies, and external suppliers related to marketing initiatives.
• Ensure compliance with company policies, processes, and financial controls.
• Support special projects and business initiatives as assigned.

## Qualifications

• Bachelor's degree in Business Administration, Marketing, International Business, Economics, or related fields.
• 3-5 years of experience in marketing, trade marketing, commercial operations, sales support, or business analysis.
• Experience working with distributors, retailers, or commercial partners is preferred.
• Strong analytical skills with the ability to interpret sales performance, market trends, and business data.
• Advanced proficiency in Microsoft Excel and data analysis tools.
• Experience coordinating multiple projects and cross-functional initiatives simultaneously.
• Intermediate to advanced English proficiency, both written and verbal.
• Strong communication, organizational, and stakeholder management skills.
• Ability to work independently, prioritize effectively, and thrive in a fast-paced environment.
• Results-oriented mindset with strong attention to detail and execution excellence.