Marketing Manager

ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions. Through our flagship ThinkTrader platform, we empower clients worldwide to trade 24/7 across global markets. Our mission is to bridge the gap between traders, investors, and platforms, providing seamless access to thousands of financial instruments. Utilizing cutting-edge technology, we ensure a superior trading experience. 

As Marketing Manager for South Africa, you will own and grow ThinkMarkets' brand and commercial presence in the South African market. This is a hands-on, strategic role spanning brand positioning, performance marketing, local PR, offline events and sponsorships, and client retention. You will work closely with our central marketing team at HQ to localise global strategy and brand while delivering against local commercial targets, within a regulated, client-centric environment.

Key Responsibilities:

Strategy, Market Analysis & Positioning

• Develop and execute the full South African marketing strategy, aligned to global brand guidelines and local commercial targets.
• Conduct ongoing market and competitor analysis to inform positioning, identify opportunities, and strengthen ThinkMarkets' brand equity in the local market.
• Own local brand positioning, adapting global campaigns and messaging for the South African audience.
• Own the South African marketing roadmap, campaign calendar and reporting cadence, keeping HQ aligned on priorities, progress and results.

Brand, PR & Offline Marketing

• Plan and manage offline marketing activity, including local events, activations and sponsorships, to build brand visibility and engagement.
• Manage local public relations, including media relationships, press releases and spokesperson coordination.
• Liaise with local media, creative and PR agencies on planning and buying offline media (OOH, TV, press, audio).

Performance Marketing & Retention

• Own campaigns, digital performance activity and partnerships to drive client acquisition and retention.
• Monitor and report on campaign performance against core acquisition metrics (CPA, FTD, ROAS, LTV), providing insight and recommendations to improve return on spend.
• Design and deliver retention and activation programmes to improve conversion rates and client lifetime value (LTV).

Stakeholder & Agency Management

• Work closely with the central (HQ) marketing team to localise global strategy, brand assets and campaigns, ensuring consistent messaging and efficient execution.
• Oversee local marketing, media and PR agencies, and manage the local affiliate base, ensuring quality of delivery, efficient media buying and accountability.
• Coordinate cross-functionally with Commercial, Compliance and Legal on local marketing initiatives.

Compliance & Budget

• Ensure all local marketing activity meets FSCA financial promotion requirements and POPIA obligations, working with Legal and Compliance on sign-off.
• Own the local marketing budget, tracking spend against forecast and reporting on efficiency.

Requirements

• At least 4 years of marketing experience in fintech or financial services, ideally within CFD, FX, trading or retail investment marketing.
• Demonstrated experience across both brand and performance marketing.
• Experience managing local PR, events, sponsorships or offline activations.
• Experience working with media, PR or creative agencies on planning and buying.
• Experience managing affiliate partnerships and coordinating cross-functional marketing teams.
• Strong understanding of performance metrics: CPA, FTD, ROAS and LTV.
• Bachelor's degree in Marketing, Business or a related field.
• Excellent communication, stakeholder management and analytical skills.
• Fluent in English