Assistant Marketing Manager

This is a unique opportunity to help support and advance Canada Retirement’s high-priority marketing initiatives, driving advisor engagement, digital experience improvements, and measurable business outcomes. The role contributes directly to organizational success by supporting integrated marketing programs, maintaining key digital and content experiences, and helping deliver advisor-focused campaigns that strengthen relationships and support growth.

As a key contributor across strategic priorities, including advisor thought leadership, practice management programs, digital content management, advisor nurture campaigns, and investment communications, you will play an important role in delivering timely, relevant, and effective marketing support across Canada Retirement. This position offers strong cross-functional exposure, the opportunity to partner with stakeholders across Marketing, Product, Sales, Digital Experience, and Analytics.

Position Responsibilities

• Lead the ongoing management and optimization of Canada Retirement's public website, driving content strategy, enhancements, and cross-functional collaboration to support product launches, thought leadership, practice management initiatives, and business priorities, while ensuring advisors and plan sponsors have access to relevant, timely, and engaging information.
• Contribute to the development and implementation of advisor segmentation and email nurture strategies through Adobe Journey Optimizer (AJO), partnering with analytics and digital teams to refine, enhance, and report on campaign performance.
• Support advisor thought leadership and practice management initiatives through campaign execution, reporting, webinar delivery, and event support.
• Partner with Account Executives to identify advisor needs, uncover opportunities for program enhancements, and support the evolution of advisor engagement initiatives, including the annual Advisor Rewards Program.
• Collaborate with Investment Product teams to develop and execute communications supporting investment-related updates, initiatives, and business priorities.
• Identify opportunities to improve the user experience in partnership with Voice of the Customer leads and other cross-functional stakeholders.

Required Qualifications

• 5+ years of progressive marketing experience, preferably in B2B financial services, retirement, wealth, insurance, or a related industry.
• Bachelor’s degree or equivalent college-level education required.
• Experience supporting integrated marketing campaigns, digital content programs, email marketing, events, or advisor-focused marketing initiatives.
• Strong project management skills, with the ability to manage multiple priorities, timelines, stakeholders, and deliverables.
• Experience partnering with cross-functional teams, including Product, Compliance, Digital, Sales, Analytics, and business stakeholders.
• Strong written and verbal communication skills, with the ability to translate business needs into clear, audience-focused marketing deliverables.
• Detail-oriented, proactive, and comfortable operating in a matrixed environment.
• Ability to use data, reporting, and stakeholder feedback to identify opportunities for campaign, content, and experience improvements.

Preferred Qualifications

• Familiarity with advisor, plan sponsor, or member audiences within retirement, wealth, or financial services.
• Experience with website content management, email journey programs, webinars, marketing automation, or campaign reporting.
• Knowledge of AJO or similar journey orchestration and marketing automation platforms.
• Experience supporting investment, product, regulatory, or fund-related communications.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Toronto, OntarioHybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.