- Location
- Seoul,KR, KR
- Workplace
- Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 5+ years
- Source
- Eightfold
Description
## Description
JOB OVERVIEW
In this role, you will deliver GTM plans across all local channels, ensuring a seamless consumer experience for assigned channel/franchise/category aligned with regional strategy. You collaborate with in Media & Insight and Online team for digital, CRM, and media executions. You will lead the execution of local omnichannel activation with channel experts ensuring seamless store and online execution excellence.
ACCOUNTABILITIES
- Deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with Media & Insight, Online and commercial team.
- Own end to end marketing for assigned marketing portfolio (either product, franchise, or channel based) with accountability for approved P&L spend, marketing campaigns, and collaboration across Pod
team and brand team.
- Partner with Media and CRM for local execution of campaigns
- Partner with Online and commercial teams for execution of omnichannel plans and activations
- Lead brand events across all channels including influencers management, marketing collaterals with on-site operations support in collaborating with local commercial team and external PR agency.
- Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any).
- Partner with owned media expertise in Media & Insight team to localize media plans and manage the operations across all brand owned media platforms.
- Partner with earned media expertise in Media & Insight team on influencer selection and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations.
## Qualifications
Education
\- University-level education
Experiences
\- Minimum 5+ years of relevant experience in marketing
\- Experience in a similar or relevant industry (e.g., FMCG, Luxury, and Cosmetic) is preferred
Functional Competencies
\- Strong analytical and presentation skills
\- Strong interpersonal and communication skills
\- Detail orientated with strong sense of work prioritization, a fast learner
\- Passion for new technologies and digital trends
\- Fluency in both English and Korean