Commercial Planning Manager - SSS & eCommerce

Job Description :

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the function:

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

Purpose of the Role

The purpose of this role is to translate category / channel plans into regional, customer and cycle execution plans that Sales, Activation and Key Account teams can implement with clarity. The role owns the commercial calendar, cycle planning discipline, activity planning, execution readiness and commercial building blocks that connect E2E Planning to IBP and field execution.

This role exists to close the gap between strategy and execution. It ensures that commercial choices become clear plans, investment is sequenced properly, innovation and activities are execution-ready, and learnings from performance are fed back into the planning cycle.

Market Context

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.

Our ambition is to be the best performing, most trusted and respected CPG Company in the world. A large part of this ambition will be achieved through building outstanding distributor relationships, developing a winning a bolder culture working cross functionally and with distributors to provide an unparalleled brand and retail proposition at the point of purchase in the market.

Diageo Mexico has a clear vision of be recognized as one of the top 3 sales forces within the CPG companies and the number 1 in the On Trade Channel.

Diageo is the market leader into the growing categories of Whisky & Tequila. We want to strengthen our position in both categories, but at the same time we have decided to expand our relevance and continue with our value creation strategy by entering in some other categories, such as rum & vodka.

To accurately take on these challenges, we have to accelerate our commercial capabilities in order to be able to exceed consumers & customers expectations and achieve our daring business goals, which include understand and develop customers passionate about middle class consumers, as well as craft the accurate differentiation to strategic customers with the ambition to gain penetration in TBA.

 

Decision Making

Regional / customer plan translation

Decides how approved channel plans are translated into regional, customer and cycle plans, including activity sequencing, cycle brief content, execution requirements and readiness milestones.

Works with Category / Channel Development, Sales, Activation, Key Accounts, RGM, Finance, Supply and Marketing. Escalates where plans are not executable, underfunded, misaligned with IBP or inconsistent with customer / channel priorities.

Commercial calendar and activity planning

Recommends activity prioritization, timing, M&E requirements, building-block assumptions and execution dependencies.

Must align with E2E Planning choices, RGM guardrails, A&P / trade investment guidelines, innovation timelines, supply availability and field execution capacity.

Functional & Leadership Responsibilities

·        Translate Category / Channel Development plans into regional, customer and cycle plans.

·        Own the commercial calendar and cycle planning process.

·        Build the bridge between E2E Planning and IBP by consolidating commercial building blocks and activity assumptions.

·        Coordinate activity planning, pre-M&E, post-M&E and learning loops.

·        Ensure Sales, Activation and Key Account teams receive clear cycle briefs, execution standards, timings, toolkits and customer-ready materials.

·        Integrate value and execution discipline through trade investment, A&P, promotional ROI, pricing / promo implications and compliance requirements.

·        Lead cross-functional planning routines to reduce fragmentation and improve execution readiness.

Key Outputs / Deliverables

1.         Regional / Customer Execution Plans

2.         Commercial Calendar

3.         Cycle Briefs and Execution Guidance

4.         IBP Commercial Building Blocks

5.         M&E and Learning Loop

6.         Execution Readiness Tracker

7.         Planning Governance Pack

Key Interfaces

Customer Marketing Head

Align planning rhythm, commercial calendar, execution readiness and escalation topics.

Category / Channel Development

Translate channel plans, growth drivers and standards into executable plans.

Sales / Key Accounts / On Trade / Off Trade

Convert plans into customer / region / outlet execution actions and capture field feedback.

Activation Teams

Ensure BTL calendar, POSM, toolkits, agencies and execution materials are ready and aligned.

RGM / Value Creation

Align promotional mechanics, trade investment, pricing, ROI and value expectations.

Finance

Ensure A&P / trade investment planning, compliance, claims and financial guardrails.

Supply / IBP / Demand Planning

Align building blocks, forecast assumptions, service risks and availability.

Marketing / Innovation

Align activity calendar, launch sequencing and innovation readiness.

Commercial Performance & Value Creation

Feed M&E, PULSE learnings and execution performance into future planning cycles.

Experience and Required Qualifications

• Bachelor’s Degree required in Business or related field.

•                  Fluent English and Spanish required.

•                  Minimum 5 years of experience in finance or customer marketing with specific experience on distributor based businesses.

•                  Good understanding about how the total sales organization operates and how to drive its effectiveness.

•                  Proven experience leading, coaching teams (own and/or indirect) and effective while working cross-functionally.

•                  Ability to work around and within a variety of different market conditions and demographic factors.

•                  Strong analytical and presentation skills.

•                  Strong influencing, negotiation and collaboration skills, with a range and adaptability of style.

•                  Good planning, organization and project management skills.

•                  Excellent knowledge of Microsoft PowerPoint and Excel.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

 

 

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

 

 

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2026-10-13