PPC Specialist

Digital Tonic are delighted to be working with a growing digital marketing agency in Northamptonshire as they look to recruit an experienced PPC Specialist.

This is a great opportunity for someone who enjoys the hands-on side of paid media but is also looking for more ownership, autonomy and the chance to develop a PPC function of their own.

The agency has been established for around seven years and works with over 50 clients across a broad range of industries. With an established SEO offering, an in-house web development team and a growing paid media client base, they’re now looking for someone who can take the lead on PPC and help develop this side of the business further.

The Role

You’ll take ownership of the agency’s paid media accounts, managing campaigns across Google Ads (approximately 80%) and Meta (20%). You’ll work with a varied portfolio of B2B, lead generation and eCommerce clients.

This is a hands-on position covering everything from campaign strategy, planning and implementation through to ongoing optimisation, budget management, performance analysis and client reporting. You’ll work across Google Search, Shopping and Performance Max, as well as managing paid social campaigns through Meta.

You’ll also work closely with the agency’s SEO and web development specialists, collaborating on landing page improvements, conversion tracking and opportunities to improve overall campaign performance.

Beyond managing existing accounts, there’s a real opportunity to shape how the PPC function develops. You’ll have input into processes, strategy and how the agency approaches paid media, with the potential to build and lead a wider team as the client portfolio grows.

Skills & Experience

• 2-4 years hands-on PPC experience, especially Google Ads.
• Ideally previous experience working within an agency environment.
• Strong Google Ads experience across Search, Shopping and Performance Max campaigns.
• Some previous experience managing Meta Ads.
• Experience managing multiple client accounts, budgets and campaign strategies.
• A good understanding of Google Analytics 4 (GA4), conversion tracking and campaign performance reporting.
• Experience using Looker Studio or similar reporting tools.
• Excellent communication skills.
• Confident communicating directly with clients, explaining campaign performance and recommending improvements.
• A commercially minded approach, with the ability to identify opportunities to improve results and grow accounts.
• Someone who enjoys working independently, takes ownership of their work and is excited by the opportunity to develop a paid media offering.

Benefits

You’ll be joining a close-knit and supportive digital marketing agency that has invested heavily in its people, processes and working environment. The salary is around £35k-£40k, 25 days’ holiday plus bank holidays, an additional paid volunteering day, a company pension and private medical insurance after one year’s service. You’ll also have access to a free on-site gym, free parking and regular company socials. There’s a hybrid working pattern in place.

There’s a strong emphasis on professional development, with opportunities to attend industry conferences and events, alongside regular salary reviews and clear opportunities for progression.

Sound Good?

If you’re an experienced PPC specialist looking for more ownership, greater autonomy and the opportunity to shape, grow and head up a paid media function, we’d love to hear from you.

Click to apply now, or contact Chris for more information.