Senior Director, Marketing (Display)

Position Summary

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

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Role and Responsibilities

Position Summary:

The Sr. Director of Integrated Marketing is responsible for owning and managing the internal & external-facing strategy & planning for product launches, vertical campaigns, events, and partnerships. Additionally, the role is responsible for ensuring the Display Solutions division’s business strategies are integrated within team execution & develop marketing plans that drive business needs.

Key Responsibilities:

• Oversee Integrated Marketing team comprised of 3 parts: Brand & GTM, Digital Marketing, Channel Marketing. Manage direct reports & skip-levels to ensure close collaboration, excellence in execution and business support.

• Develop annual marketing plan aligned to key buying periods for priority verticals, integrating new product launches, strategic global projects, and events. Socialize and share calendar in advance to gain buy-in from Sales and channel partners to execute for T1 and T2 sell in and sell out.

• Present at customer and partner meetings, events and appear in case study videos.

• Manage event budget and events team activities to ensure compliant financial processes, sufficient funding, ROI and alignment with Display leadership on event execution

• Develop and share comprehensive marketing plans to share with PM, Sales and Global teams

• Share regular reporting and performance tracking of marketing activities with division leadership. Meet with division head bi-weekly to give updates on topics for their input and suggestions, eg. flagship events planning, critical launches, global project updates

• Manage MDF budget to ensure critical projects and events for current year and following year are fully funded, based on ROI and business prioritization.

Skills and Qualifications

Minimum Qualifications:

• Bachelor's Degree and 15+ years of relevant experience in B2B or B2C marketing

• Prior experience in marketing, sales in B2C or B2B accounts

• Familiarity with marketing and sales channels within high-tech product technology industry

• Agency experience a plus

• Must possess a strong articulate communication style, both written and verbal skills, to communicate concisely and clearly to senior leadership internally and externally

• Ability to quickly build relationships and trust cross-functionally to build influence

• Comfortable working in a dynamic, fast paced industry and matrixed organization with cross-functional partners. Experience working within global/subsidiary organizations with strong global influence a plus.

• Advanced Microsoft Excel and Microsoft PowerPoint knowledge and skills; AI fluency and prompting skills to create efficient workflow

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

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